Local Business Marketing

Enhancing Confidence

How do you choose the companies you work with in your business? Generally, we think that price, service and selection are the determining factors, but studies show the most important factor is confidence. Confidence that the company is stable and able to provide what we need. And how do we determine confidence? The answer might …

Enhancing Confidence Read More »

Selling with a Blog, Part II

Selling with a Blog

Last Thursday, I posted a video from WordPress.tv, Selling with a Blog that featured Howard Howell’s presentation at WordCamp Seattle 2011. In it, Howard gives his reasons why he thinks using a blog to sell whatever it is you sell is a good idea. I agree with Howard that using a blog to sell whatever …

Selling with a Blog, Part II Read More »

Purple Cows and Manufactured Housing

Suzanne Felber "Purple Cow" home

My last post, A Manufactured Housing Image-Building Campaign Can Start Locally and Now!, spoke about the possibility of starting a long-awaited image building campaign for the manufactured housing industry right now on a local level. Shawn Cisco commented with his observation that the expectation of a national TV campaign. like the “Go RVing” campaign was …

Purple Cows and Manufactured Housing Read More »