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Archive for the ‘Local Business Marketing’ Category

Dominating Your Local Market, The Manufactured Housing Revolution

October 25th, 2017 No comments

Nothing is changed until it is challenged.”
– Soheyla Kovach,
co-founder of MHProNews.com and MHLivingNews.com.

NothingIsChangedUntilItisChallenged

In a variety of ways – in collaboration with professionals across the spectrum – first MHProNews, then MHLivingNews began to challenge the status quo that’s holding back the manufactured home industry.

DeadwoodTheManufacturedHousingRevolutionYouMHLivngNewsDailyBusinessNewsMHProNews

With words, images, and videos – we proved that even a modest budget and a serious effort could make a difference in selected, local and regional markets.  We know, because we’ve proven time and again that we’ve done it for others –  here’s one that explains it all on video – so we can do it for you.

JerryVoglerSouthDakotaManufacturedHousingAssoc5StateConventionDeadwood2017DailyBusinessNewsMHProNews

Progress is never inevitable.

DeadwoodSDTakeBullByTheHornsDailyBusinessNewsMHProNEws

Real progress occurs from commitment.

SIB-KIS_-_AIM_High posted on MHProNews.com

Do you want or need to grow your business? Do you want to Dominate in your local market(s)?

MHLivingNewsMHProNewsMHMarketingSalesManagementLogoSolutionsManufacturedHousingIndustryMarketinSalesManagementConsultingExpertWitnessServices

The Runaway #1 in MH. We don’t just talk, we’ve proven our abilities.

MHProNews56342Magazines32PagesEach2MillionPageViewsMastheadMHProNews-1-575x244

Then pick up the phone or message to start the conversation.

LATonyKovachPresentingStateConvDeadwoodSDKenCorbinCommentManufacturedHousingIndustryEventDailyBusinessNewsMHProNews

The Manufactured Housing Revolution energizes professionals at every level in the industry. How about you? ## (Marketing, Sales, Management Consulting, Publishing, Video.)

LATonyKovachPresentingIndustryMembers-MHProNews

Think beyond Feature Advantage and Benefit – FAB – which only positively impacts maybe 10% of all MH shoppers! FAB should only be used when needed. Learn what 21st century customers today really want. Tony is the most widely known and respected MH marketing services and consultant and MH sales trainer in the U.S.. He and their team publish MHLivingNews.com and MHProNews.com.

L. A. “Tony” Kovach
863-213-4090

 

 

Marketing & Sales 101 – Be Where Your Target Audience Is

May 23rd, 2017 No comments

It’s amazing what you don’t know about something you’ve been aware of or involved with much of your life.”

That quote is my paraphrase of what a baseball legend said about his profession. That quote applies to everyone, in every profession – but it is truer for manufactured housing than most realize. Here’s another pensée to ponder.

"It's amazing what you don't know about something you've been aware of or involved with much of your life." That quote is my paraphrase of what a baseball legend said about his profession. That quote applies to everyone, in every profession – but it is truer for manufactured housing than most realize. Here’s another pensée to ponder. “Learn the basics, do the basics, and teach others the basics. Doing the basics honestly, well, and consistently will put you ahead of most of your competitors.” Among the communication basics we believe in is that stating the obvious can bring amazing clarity and insights to an issue. Here’s the obvious clarity. What matters to a business is reaching their target market. There are lots of ways to do that, please let me share an example we know well. Example In marketing, a big chunk of success is a result of repetition – how many touches – which means you want to be where your target audience is. We looked at our industry with fresh eyes - approaching 8 years ago – before we launched what we now call MHProNews. We continue to step back from time-to-time and take a fresh look, and we adjust or recreate ourselves in the light of those discoveries. Be Honest With Yourself, Then Be Compelling with Your Market We all have strengths, weaknesses, opportunities and threats (SWOT). Almost 8 years ago, we saw that there was no consistent or easy way to get and stay in front of the manufactured housing professional audience. There were only 2 ‘full’ trade shows, and one partial one, and then smaller events. These – while useful – are not routine enough or profitable enough on their own for a year-round B2B marketing campaigns. That problem was an opportunity in disguise. It motivated us to create MHProNews.com. Seeing the big gap, we began to fill it by launching MHProNews.com. By creating “Daily Business News” – stories that no one else in the industry was doing – plus numerous other features – and later MHLivingNews - we’d feed the needs of thousands of professionals. That also is an obvious way of giving businesses trying to reach other MH Professionals a way to engage them every time they logged on. We rapidly became and remain number 1 as a result of doing the basics. In April 2017, in the tiny manufactured housing industry, we averaged over 7400 visits a day. Think about it! Thousands of professionals, logging on daily! That’s more than many other platforms touch in one or more months. Are Emails Enough? “But Tony, our business has a great email list.” If so, Terrific! •But what are you doing to reach those not on your list? • What are you doing to get those who may receive your email – but rarely if ever open it – to discover who it is sending them that message? "It's amazing what you don't know about something you've been aware of or involved with much of your life." People you know, and who you think know you, may not realize something you want them to. So, your operation has to “step in front of them.” Often! Daily, if possible! That means, you have to be where they are already looking, because they want to look there. B2B, that best place is MHProNews – thousands of readers just like you, from the industry’s billionaires and billion-dollar operations, to the mid-sized companies or the mom-and-pop businesses. This same principle applies to those businesses selling products and services to consumers (B2C). So back to the top. Marketing and Sales 101. Get and stay in front of your target audience. Do so in ways that your target audience will a) want to find you and b) will keep coming back, because they want to come back. Why are we more successful than others that have come and – mostly – gone? Because we KNOW the retailing, production, communities, lending and other services that go along with manufactured housing. We know the professional audience and the public too. We have the tee shirts, because we’ve sold the homes, knocked on the doors, walked the lines, been under the homes, know the firnancial services and what makes them tick, etc. etc. Everything else are details and commentary. Check back next week for more Marketing and Sales basics. And if you need specialized products or services - call or email us, first or last - but call us. Odds are we can do more for your budget than anyone else. Because we know, live and love the manufactured home business! We know and have your target audiences! ## L. A. 'Tony' Kovach MHLivingNews.com | MHProNews.com | Office 863-213-4090 | Connect on LinkedIn: http://www.linkedin.com/in/latonykovach +++ Whether you think you can or whether you think you can't, you're right. - Henry Ford

Image credit, MHProNews.com All Rights Reserved.

Learn the basics, do the basics, and teach others the basics. Doing the basics honestly, well, and consistently will put you ahead of most of your competitors.”

Among the communication basics we believe in is that stating the obvious can bring amazing clarity and insights to an issue.

Here’s the obvious clarity. What matters to a business is reaching their target market.  There are lots of ways to do that, please let me share an example we know well.

StatingObviousBringsClarityMastheadManufacturedHousingIndustryCommentaryMHProNews

Image credit, MHProNews.com All Rights Reserved.

Example

In marketing, a big chunk of success is a result of repetition – how many touches – which means you want to be where your target audience is.

We looked at our industry with fresh eyes – approaching 8 years ago – before we launched what we now call MHProNews. We continue to step back from time-to-time and take a fresh look, and we adjust or recreate ourselves in the light of those discoveries.

Be Honest With Yourself, Then Be Compelling with Your Market

We all have strengths, weaknesses, opportunities and threats (SWOT).

Almost 8 years ago, we saw that there was no consistent or easy way to get and stay in front of the manufactured housing professional audience.  There were only 2 ‘full’ trade shows, and one partial one, and then smaller events.  These – while useful – are not routine enough or profitable enough on their own for a year-round B2B marketing campaigns.

That problem was an opportunity in disguise. It motivated us to create MHProNews.com.

Seeing the big gap, we began to fill it by launching MHProNews.com. By creating “Daily Business News” – stories that no one else in the industry was doing – plus numerous other features – and later MHLivingNews – we’d feed the needs of thousands of professionals.

That also is an obvious way of giving businesses trying to reach other MH Professionals a way to engage them every time they logged on.

We rapidly became and remain number 1 as a result of doing the basics.

In April 2017, in the tiny manufactured housing industry, we averaged over 7,400 visits a day. Nothing else like us even comes close.  Think about it!  Thousands of professionals, logging on daily! That’s more than many other like platforms – as good as they may be – touch in one or more months.

Are Emails Enough?

“But Tony, our business has a great email list.” If so, Terrific!

  • But what are you doing to reach those not on your list?
  • What are you doing to get those who may receive your email – but rarely if ever open it – to discover who it is sending them that message?

It’s amazing what you don’t know about something you’ve been aware of or involved with much of your life.”

People you know, and who you think know you, may not realize something you want them to.

GreatnessBeginsWithBasicsBlockTackleRunExecuteABCsManufacturedHousingMarketingSalesManagementMHProNewsLATonyKovach.1174

 

So, your operation has to “step in front of them.” Often!  Daily, if possible!

That means, you have to be where they are already looking, because they want to look there.  B2B, that best place is MHProNews – thousands of readers just like you, from the industry’s billionaires and billion-dollar operations, to the mid-sized companies or the mom-and-pop businesses.

This same principle applies to those businesses selling products and services to consumers (B2C).

So back to the top.  Marketing and Sales 101.  Get and stay in front of your target audience.  Do so in ways that your target audience will

  1. a) want to find you and
  2. b) will keep coming back, because they want to come back.

Why are we more successful than others that have come and – mostly – gone?  Because we KNOW the retailing, production, communities, lending and other services that go along with manufactured housing.  We know the professional audience and the public too.

We have the tee shirts, because we’ve sold the homes, knocked on the doors, walked the lines, been under the homes, know the firnancial services and what makes them tick, etc. etc.

Everything else are details and commentary.

 

shutterstock-ipadcredit-daily-business-news-mhpronews-com-774

Thousands a day are doing this! 15 Minutes a Day on MHProNews, and 15 minutes daily on MHLivingNews.com – free tools for the Public and Professionals that provides resources for industry image, education and thus growth.

Check back next week for more Marketing and Sales basics.

And if you need specialized products or services – call or email us, first or last – but call us.  Odds are we can do more for your budget than anyone else.  Because we know, live and love the manufactured home business! We know and have your target audiences! ##

LATonyKovachPresentingIndustryMembers-MHProNews

Think beyond Feature Advantage and Benefit – FAB – which only positively impacts maybe 1 in 4 of all MH shoppers! FAB should only be used when needed. Learn what 21st century customers today really want. Tony is the most widely known & respected MH marketing services, consultant and MH sales trainer in the U.S. He and his team publish MHLivingNews.com and MHProNews.com.

 

L. A. ‘Tony’ Kovach MHLivingNews.comMHProNews.com| Office 863-213-4090 | Connect on LinkedIn: http://www.linkedin.com/in/latonykovach

+++

Whether you think you can or whether you think you can’t, you’re right. – Henry Ford

 

Thousands of Manufactured Housing Industry Readers Daily Can’t Be Wrong!

April 11th, 2017 No comments

2017-04-11_1300

TheMostReadersMostNewsMostCommentaryReportsAnalysisMHProNewsBLK

Business to Business (B2B)

 

sunday-morning-weekly-manufactured-home-pro-news-recap-1-4-to-1-10-2015-mhpronews-com- (1)

MHProNews.com | MHMarketingSalesManagement.com

 

Emailed News Updates | Websites | Videos | Content Market is King

Business to Consumers (B2C)

MHLivingNews-ImprovedLivingForLessLogoMobileManufacturedModularHomeLivingNews

MHLivingNews.com

 ManufacturedHousingIndustryMarketingMHProNewsnewgif

Email Tony at Tony@MHMSM.com or Call 863-213-4090

Simple, Short, Yet Powerful! Manufactured Home Marketing and Sales System

March 13th, 2017 No comments

It’s all about good, tailored story telling.

ManufacturedHousingFHFAVideoStillPostedManufacturedHomeLivingNewsMHProNews

Image credit, FHFA.

Everything else are details and commentary. ##

(Come and learn some of those details at the Business Building Seminars at the Tunica Show, Tuesday, March 28th from 1 to 5 PM.)

BusinessBuildingSeminarsManufacturedHomeMarketingSalesManagementMHProNewsBy L. A. ‘Tony’ Kovach.


Learn more.

Media, Your Location and Jiu Jitsu. Defining Yourself in 2017 for Fun and Profit

January 12th, 2017 No comments

For the next several moments, be please be very self-centered.

Think about your career, your location and making 2017 – and beyond – the best it can be.

BusinessWomanMagneticAttractionHandHouseKeyCollageCuttingEdgeMarketingBlogMHProNews-

First think, attraction. You have to attract attention – hopefully in a positive way – to be able to sell more homes to qualified buyers who have cash or good credit. Image and collage credit, MHProNews.com all rights reserved.

When Bad News Strikes Your Location or the Industry,
Turn Lemons into Lemonade

Dictionary.com defines Jiu Jitsu as “the use of an opponent’s strengths or one’s own weaknesses to accomplish one’s goals: That was a kind of intellectual jujitsu…”

Almost everyone knows how much the media can help or harm a business. We know that most media coverage on manufactured housing sadly tends to be more harmful then helpful. Think about stories on tornadoes and windstorms, community closures, MH lending or zoning stories – where almost every time, manufactured housing is made to look bad.

LemonsLemonadeTurnBadNewsIntoLemonade

In a 50-minute PR/Media engagement, Marketing and Sales presentation, Tony will share expert insights on how the right media strategy for YOUR business, location or association can “Jiu Jitsu” a negative story into a more useful one.

StandingRoomOnlyTunicaManufacturedHousingShowSeminarSeriesManufacturedHomeLATonyKovach

Finance Panel – MH Lending Products Update and Lessons Learned

Always popular with industry professionals, the Standing Room Only (SRO) Seminar Series will bring you the 2017 version of the headline above. Presentation followed by Q&A.  Panelists for this pre-Tunica Show event will be announced circa mid-February.

Community and Retail “Lessons Learned” Panel

Always popular with industry professionals, the Standing Room Only (SRO) Seminar Series will bring you the 2017 version of the headline above. Presentation followed by Q&A. Panelists for this pre-Tunica Show event will be announced circa mid-February.

FYI – we will be at Booth #221 in Louisville.  Please stop by, and you can pick up one of these below, suitable for framing on your desk, office or lobby wall.  There are other business development and sales boosting focused specials we’ll be doing at Louisville too.  ##

(Image credits are as shown above.)

MarkSimon-PhotoCredits-PostedMHProNews-com-

Tony and team will be at the 2017 Tunica MH Show, among other upcoming events.

L. A. “Tony” Kovach and team MHProNews/MHLivingNews will be at Booth #221 in Louisville, as well as at the Tunica Show##