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Dominating Your Local Market, The Manufactured Housing Revolution

October 25th, 2017 No comments

Nothing is changed until it is challenged.”
– Soheyla Kovach,
co-founder of MHProNews.com and MHLivingNews.com.

NothingIsChangedUntilItisChallenged

In a variety of ways – in collaboration with professionals across the spectrum – first MHProNews, then MHLivingNews began to challenge the status quo that’s holding back the manufactured home industry.

DeadwoodTheManufacturedHousingRevolutionYouMHLivngNewsDailyBusinessNewsMHProNews

With words, images, and videos – we proved that even a modest budget and a serious effort could make a difference in selected, local and regional markets.  We know, because we’ve proven time and again that we’ve done it for others –  here’s one that explains it all on video – so we can do it for you.

JerryVoglerSouthDakotaManufacturedHousingAssoc5StateConventionDeadwood2017DailyBusinessNewsMHProNews

Progress is never inevitable.

DeadwoodSDTakeBullByTheHornsDailyBusinessNewsMHProNEws

Real progress occurs from commitment.

SIB-KIS_-_AIM_High posted on MHProNews.com

Do you want or need to grow your business? Do you want to Dominate in your local market(s)?

MHLivingNewsMHProNewsMHMarketingSalesManagementLogoSolutionsManufacturedHousingIndustryMarketinSalesManagementConsultingExpertWitnessServices

The Runaway #1 in MH. We don’t just talk, we’ve proven our abilities.

MHProNews56342Magazines32PagesEach2MillionPageViewsMastheadMHProNews-1-575x244

Then pick up the phone or message to start the conversation.

LATonyKovachPresentingStateConvDeadwoodSDKenCorbinCommentManufacturedHousingIndustryEventDailyBusinessNewsMHProNews

The Manufactured Housing Revolution energizes professionals at every level in the industry. How about you? ## (Marketing, Sales, Management Consulting, Publishing, Video.)

LATonyKovachPresentingIndustryMembers-MHProNews

Think beyond Feature Advantage and Benefit – FAB – which only positively impacts maybe 10% of all MH shoppers! FAB should only be used when needed. Learn what 21st century customers today really want. Tony is the most widely known and respected MH marketing services and consultant and MH sales trainer in the U.S.. He and their team publish MHLivingNews.com and MHProNews.com.

L. A. “Tony” Kovach
863-213-4090

 

 

Simple, Short, Yet Powerful! Manufactured Home Marketing and Sales System

March 13th, 2017 No comments

It’s all about good, tailored story telling.

ManufacturedHousingFHFAVideoStillPostedManufacturedHomeLivingNewsMHProNews

Image credit, FHFA.

Everything else are details and commentary. ##

(Come and learn some of those details at the Business Building Seminars at the Tunica Show, Tuesday, March 28th from 1 to 5 PM.)

BusinessBuildingSeminarsManufacturedHomeMarketingSalesManagementMHProNewsBy L. A. ‘Tony’ Kovach.


Learn more.

Media, Your Location and Jiu Jitsu. Defining Yourself in 2017 for Fun and Profit

January 12th, 2017 No comments

For the next several moments, be please be very self-centered.

Think about your career, your location and making 2017 – and beyond – the best it can be.

BusinessWomanMagneticAttractionHandHouseKeyCollageCuttingEdgeMarketingBlogMHProNews-

First think, attraction. You have to attract attention – hopefully in a positive way – to be able to sell more homes to qualified buyers who have cash or good credit. Image and collage credit, MHProNews.com all rights reserved.

When Bad News Strikes Your Location or the Industry,
Turn Lemons into Lemonade

Dictionary.com defines Jiu Jitsu as “the use of an opponent’s strengths or one’s own weaknesses to accomplish one’s goals: That was a kind of intellectual jujitsu…”

Almost everyone knows how much the media can help or harm a business. We know that most media coverage on manufactured housing sadly tends to be more harmful then helpful. Think about stories on tornadoes and windstorms, community closures, MH lending or zoning stories – where almost every time, manufactured housing is made to look bad.

LemonsLemonadeTurnBadNewsIntoLemonade

In a 50-minute PR/Media engagement, Marketing and Sales presentation, Tony will share expert insights on how the right media strategy for YOUR business, location or association can “Jiu Jitsu” a negative story into a more useful one.

StandingRoomOnlyTunicaManufacturedHousingShowSeminarSeriesManufacturedHomeLATonyKovach

Finance Panel – MH Lending Products Update and Lessons Learned

Always popular with industry professionals, the Standing Room Only (SRO) Seminar Series will bring you the 2017 version of the headline above. Presentation followed by Q&A.  Panelists for this pre-Tunica Show event will be announced circa mid-February.

Community and Retail “Lessons Learned” Panel

Always popular with industry professionals, the Standing Room Only (SRO) Seminar Series will bring you the 2017 version of the headline above. Presentation followed by Q&A. Panelists for this pre-Tunica Show event will be announced circa mid-February.

FYI – we will be at Booth #221 in Louisville.  Please stop by, and you can pick up one of these below, suitable for framing on your desk, office or lobby wall.  There are other business development and sales boosting focused specials we’ll be doing at Louisville too.  ##

(Image credits are as shown above.)

MarkSimon-PhotoCredits-PostedMHProNews-com-

Tony and team will be at the 2017 Tunica MH Show, among other upcoming events.

L. A. “Tony” Kovach and team MHProNews/MHLivingNews will be at Booth #221 in Louisville, as well as at the Tunica Show##

Flashback – What Others Say – MHProNews, MHLivingNews

September 15th, 2016 No comments

As we approach our 7th anniversary, let’s share some comments from our 6th Anniversary, and point you to the comments posted this month from Tim Williams, at 21st Mortgage linked here.  Below is our flashback – enjoy and please send us YOUR comments for our October issue…thanks.

The following are a sampling of ‘quotable quotes’ used with permission from readers of MHProNews.com on the occasion of the 6th anniversary of this online trade publication serving the manufactured and modular home industry.

I appreciate being able to get all my MH news in one place, and especially on-line on my iPad as I am away from the office so often. Our industry is lucky to have such extensive coverage and I value the thoughtful coverage on a wide range of topics that MHProNews provides its readers.

don-glissonjr_ceotraidfinancial-ostedonmhpronewsDon Glisson, Jr, CEO
Triad Financial Services, Inc.
4336 Pablo Oaks Court
Jacksonville, FL  32224

Tony, congratulations to you and your team on this significant milestone and much appreciation for the valuable (and often thankless) job that you do. You have truly become the preeminent news source for the manufactured housing industry and I wish you many more years of success.


darrenkrolewski-mhvillage-executivevicepresidentmarketingandbusinessdevelopmentDarren Krolewski
Executive Vice President, Marketing and Business Development
Datacomp/MHVillage/JLT

Dear Tony & Soheyla, 

Congratulations on your 6th anniversary with MHProNews.Com and two years with Manufactured HomeLivingNews.com!

Just wanted to express our deep appreciation for your cutting-edge reporting and videos that keeps us positive and upbeat about our industry. You keep us focused on the great opportunities for our manufactured home industry. Keep it Up!

gusrodrigueztejashomesGus Rodriguez
Tejas Homes
Conroe, Texas 

 

marthaneusmithexecutivedirectorkansasmanufacturedhousingassociation

 

 

 

Tony,

Congratulations on your 6th Anniversary!

Martha Neu Smith
Executive Director
Kansas Manufactured Housing Association

Tony,

dennishill-postedonmhpronews-comCongratulations on your 6th anniversary issues coming out this weekend. It goes with out saying that your continued diligence in pursuing a solid information source for this industry is most appreciated. I’ve always look forward to receiving your information so that I can keep up with what is going on. Again, congratulations on your 6th anniversary. I hope there will be many more!

Dennis Hill
Show Ways Unlimited
800 Old Roswell Lake Pkwy
Suite
 140
Roswell, GA 30076

Congratulations on your upcoming milestone.  I want to personally thank you for giving me one place for information to stay abreast of what is happening in the Manufactured Housing industry. 

Best of continued success,

Mike”

mikebowenseniornationalaccountssalesmgrvpamericanmoderninsurancegroupMike Bowen
Senior National Accounts Sales Mgr/VP
American Modern Insurance Group

— Examples of Off the record, private comments —

  • It’s tough to capture your all-around terifficness.”

  • Thank you for all you do for the MH Industry.”

  • Tony, what MHProNews spotlights is often the squeaky wheel used or referenced in private discussions and meetings. Keep it up.”

  • As you know, we send periodic news tips your way, and appreciate your publishing so many of those in the Daily Business News. Matthew Silver does a fine job. You and your team are an important part of MH advancement.” (Editor’s note – we do get a lot of tips from readers like you on news items, please send links to news items in viaiReportMHNewsTips@mhmsm.com – with the subject line, ‘News Tip’)

  • We work B2B, and find your Daily Business News section is a gold mine for us. We read it every day. Thank you for this invaluable service to manufactured housing.”

  • While we really value MHProNews, I have to say that MHLivingNews.com is the hidden gem in what your operation does for manufactured housing. We look forward to every new article and interview posted there. Those articles and videos have been used to close sales on customers that were on the fence. Thanks and please, keep them coming!”

Along the lines of MHLivingNews.com, among the nice comments in about the recent video is the following example (others are posted on the article itself that goes with the video on that page)

http://manufacturedhomelivingnews.com/a-surprising-solution-to-americas-quality-affordable-housing-crisis/

Today’s new MH product is a cutting-edge solution to the myriad of financial pressures weighing on America’s age 55+ active-adult demographic and addresses the critical issue of home affordability. 

Dennis Loxton, CFP

NMLS #362476

1st Financial

NMLS #130562

Comments from a variety of industry pros and leaders in 2015 are found in the link below.

http://www.mhmarketingsalesmanagement.com/home/featured-articles/october-2014/8418-manufactured-housing-professionals-news-mhpronews-5th-anniversary-celebration-kudos-and-quotable-quotes

This is team work. It isn’t just us, its pros like you that engage and make this work. These are collaborative efforts for mutual success. This is part of “taking care of business,” because knowledge and information are potential power.

We thank you for allowing us to be a part of the mission to dispel outdated myths and to shine the light on subjects of importance for manufactured, modular and factory built housing.

We may publish more on-and-off the record comments in the days ahead. Until then, tallyho! ##

Editor’s Note: Please do send YOUR thoughts on the 7th Anniversary of MHProNews and MHLivingNews in asap, for inclusion in our Oct issue 2016 issue, thank you!

LATonyKovachPresentingIndustryMembers-MHProNews

L. A. ‘Tony’ Kovach.

Common Sense Will Spur Manufactured Housing In Your Market!

June 17th, 2016 No comments

Let’s state the obvious – advancing the MH industry and your place in it – Its all about good, persuasive storytelling.

This isn’t something we just preach – in collaboration with others in operations like yours – we’ve been practicing it for years.

 

 

Notice how each of these stories advances the MH industry, as well as those specific people and operations in the story?!  Notice in the story below how we correct the misguided notion that a modular builders should trash the HUD Code, or vice-versa.  Each needs to be properly respected, tell the facts well, and both will grow.

 

 

We also feature state and other associations doing good work, which helps promote the professionalism and success of our industry.  

 

 

We feature national issues that harm consumers, businesses and those associations which are working on their behalf.  Notice how this next article and video corrects so much of the errors that the Seattle Times/BuzzFeed/Center for Public Integrity and the PBS NewsHour and others have promoted?  

 

 

Some people think that mobile homes of yesteryear have to be thrown under the bus for manufactured housing to advance.  Nonsense!  What has to happen is good storytelling. Those mobile homes have for decades – and many still do – serve millions well.  Celebrating the good, while tackling real issues – that’s how MH advancement takes place.  

 

 

The next story is one that showcases how an engineer – one who owned a conventional house, and also lived for a time in a mobile home, embraced today’s residential style manufactured home.  Think that makes for a good story?  You bet!

 

 

We could go through dozens of examples like these. In every case, those featured in the report can benefit, but also the industry at large benfits.  This is how mutual victories takes place.  

 

 

Recent reports (examples, like from a manufacturer and a community we’re working with) reflect their sales growth.  We can’t divulge private info, but we can share what they have publicly, like this example here, where a happy client is urging others to do the same as they are doing – and benefiting from.  On LinkedIn, we have hundreds of endorsements, because those who apply what we do benefit and see the value.

 

 

This storytelling method isn’t instant or easy at first,it requires planning and good execution. But it is the proven path that other industries and businesses have followed for years.  

The sooner and better you do this too – hopefully in concert with us, because no one else has the same kind of MH industry promoting MHLivingNews.com and MHProNews.com platforms – the sooner and the better off you and your business will be.

ModularVsManufacturedHomesGoogleSearch-postedCuttingEdgeBlog-MHProNews-

Thousands of mainstream media websites have picked up ‘good news’ stories about manufactured homes, modular homes, and mobile home living published on MHLivingNews.com. Of course the public will read, see and increasinly over time, be positively influenced about our MH industry.

And while clients benefit more, the industry at large benefits too. That’s what good storytelling looks like! This approach is fair!  This method is so honest, common sense and this is what mutual victories looks like! ##

LATonyKovachPresentingIndustryMembers-MHProNews

Tony is the most widely known and respected MH marketing services, video producer and industry consultant, as well as the top MH sales trainer in the U.S.. He and his team publish MHLivingNews.com and MHProNews.com. He is the host of the popular Inside MH Road Show video series.

By L. A. “Tony” Kovach.

Managing Member of LifeStyle Factory Homes, LLC.
Publisher of MHLivingNews.com, MHProNews.com and Inside MH video series.
MHI member, MHI Suppliers Division board member.
Consultant and service provider to the MH industry.

Office 863-213-4090.
Connect on LinkedIn –
https://www.linkedin.com/in/latonykovach

Publisher – MHLivingNews.com and MHProNews.com

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