Let’s start with the obvious. This is an MH industry marketing and sales focused blog. And in every new year, owners, managers, associations and those with a fire in their belly who want to improve their front line performance ponder and then resolve to learn and execute ways that improve their bottom lines. If you’re …
Marketing, Sales, Management, Metrics and 2016 Resolutions Read More »
There are two ways to earn more in 2016 selling manufactured homes (MH) or filling vacant MH sites. There is 1) trial and error, groping for ways to improve marketing and sales performance. Then there is 2) leveraging other’s knowledge, expertise and experience to shorten the learning curve, and advance your business or career more …
Corporate, business and association leaders, please take note. Ron Thomas Sr., MMHF Chairman and RV MH Hall of Fame inductee, has talked about the hunger that exists for education among manufactured housing professionals. Indeed, MH state, regional or national trade associations – as well as private events – demonstrate that hunger that Ron Thomas Sr. …
“Where do I start?” That’s a question I hear from retailers, community owners and clients from other industries alike. And it’s the question most likely to need an answer from a professional like myself. Here is the key thing to consider before even calling a professional in. Because without an answer to this question, a …
Marketing Manufactured Housing Online – Where Do I Start? Read More »
The Welcome Message at the top of this month’s Manufactured Housing News at MHMSM.com home page by Associate Editor Catherine Frenzel pose the question “Do YOU use special events and celebrations as part of your home retail online marketing? When Valentine’s Day or other celebrations approach, do you use them in your marketing to attract …
Special Events can help market Manufactured Housing Read More »
On Wednesday, January 12, MHMSM.com’s Publisher, Marketing Director and Industry Consultant, L.A. ‘Tony’ Kovach and I presented our “Dominate Your Local Market” program at the Louisville Manufactured Housing Show. Roughly 50 persons attended the session and from the feedback we’ve gotten, the presentation was a rousing success. I’d like to thank George Allen, whose programs …
