Archive

Archive for the ‘Content Management (CMS)’ Category

Content Is King! Blogging, Video B2B and B2C Tips for Manufactured Home Marketers

February 4th, 2016 No comments

If a picture is worth a thousand words, then an infographic can be worth still more. Good video takes time, effort and has a cost, but you’ll see from the third party facts below why investing in video makes good (Dollars and sense. 😉

One reason MHProNews and MHLivingNews dominate in their respective categories is because we practice what we preach. We generate daily, relevant content on MHProNews. The result? At the time I’m doing this blog, here is how many people our home page guest tracker says are on our site, “We have 3585 guests online.”

To put that in perspective, 1571 is the official total registrations (not arrivals, registrations) for the 2016 Louisville Show, per Show Ways Unlimited final tally. So we have more than double on our site at this moment, as the 2 day show had for total registrations. Needless to say, others will come to MHProNews during the course of every 24 hour day.

2016-02-04_1143_001-3585guestsonlineMHProNews-com-

Screen capture of MHProNews home page guest counter, at date and time shown. Screen capture using Jing by TechSmith.

Check out these three infographics. The sources for each are cited below their respective infographic.

Quality_Content_Inklyo_Infographic-credit-Inklyo-postedCuttingEdgeBlogMHProNews

Outsource content creation can often be more cost effective, and while a company like Inklyo could be good in many fields, MHMarketingSalesManagement specialize in factory built housing. We know the market and the target audiences.

Marketers widely agree, Content is King. Good content means better SEO, more traffic and more love from Google or others. It means more return visits from your target audience. The following is circa Aug 2015.

Video and Your B2B or B2C Marketing.

The following data/chart is circa Aug 2015.

video-marketing-infographic-credit-HighQ-postedCuttingEdgeBlog-MHProNews-com

Compare what we do at MHMarketingSalesManagement to what any other similar firm does for the MH Industry. If you dare to compare our services with HighQ or any others, you’ll rapidly see why we have over 100 unsolicited endorsements from pros like you.

As you read the below, keep in mind that a blog post can be vidoes, images, text a combination or a variety of different kinds of content.

Why-Blogging-Matters-creditBloggerSideKick-postedCuttingEdgeBlog-MHProNews-

We have professional writers who know MH, but compre what we do to Blogger Sidekick or anyone else in MH. We give the added benefit that your marketing dollars support our industry building efforts, and routinely yields additional back links and exposure on sites you’d not otherwise be on – that’s good for your site and business image.

We do a variety of video styles, from commercials, to third-party news interviews, lower to higher tech. Two examples are below.

Note that the interviews are real people and are unscripted, that creates more interest for viewers.

What are you doing in your content marketing for 2016 to increase your engagement with your audience? Come to the pros who know the MH biz and know good content creation.

We do websites, professional content creation, including video, copy writing and more for B2B and B2C. We also do sales recruiting and sales coaching, that draws high praise from attendees.

What we don’t do, we can routinely point you to. For those ready to advance, one call or message can start it all. 863-213-4090 or latonyk@gmail.com. ##

latonykovach-louisiville2015-mhpronews-business-building-seminars- (1)

L. A. ‘Tony’ Kovach with a live audience, showing the principles of attracting and selilng more customers with Cash or Good Credit. See him present in Tunica on March 22nd, 2016 – click here for a video and more information!.

L. A. “Tony” Kovach.

What’s Your Plan During 2016 Louisville Manufactured Housing Show?

January 14th, 2016 No comments

What are your plans while at the 2016 Louisville MH Show? To catch the latest updates from other companies at the show, see their Corporate Press Releases, linked here.

Beyond that, a quick backgrounder below will be followed by a tip that can boost your business.  You’ll want to make sure you work what follows into your show mix.

kovach_tamas_at_tunica-manufactured-housing-show-posted=cutting-edge-mhpronews-com-

We’ll once more have the “Youngest Exhibitor!” – Tamas (pronounced like TahMash) Kovach (pronounced like CoVatch – a “watch” with a V) at the 2016 Louisville Manufactured Housing Show.

We will be at Louisville for the 6th straight year, at booth #215.

No less a person than Louisville Show Chair Ron Thomas Sr. has publicly credited and thanked us for our role in bringing the show back from cancellation in 2010, see that kudos and thank you message, linked here.

Along with others, we’re super pleased that the show has advanced so far, so fast in these challenging times. As you think about who are you going to call for professional services, remember – the biggest turn-around in the industry’s recent history was credited to our team’s work.

LouisvilleExhibitMapMHProNewsMHMarketingSalesManagement-MHLivingNews-MHC-MD-com-

Close up of Louisville Show Exhibitor map, MHMarketingSalesManagement – also known as (AKA) MHProLivingNews, MHProNews, MHC-MD.com – is at booth #215.

A Tip for Louisville 2016!

Video is red hot. A recent study suggests that marketers who use video online see a 76% increase in conversions! That said, as noted, MHProNews/MHLivingNews and our marketing and sales operation – MHMarketingSalesManagement.com – will be at booth #215.  We do contracted video, web, marketing, sales training and so much more…

SoheylaTamasTonyKovach(L-R)MHLivingNews-MHProNews-credit83degreesmedia-

See the article linked here by 83 Degrees Media (which covers subjects that are so hot, they’re cool) on L. A. ‘Tony’ Kovach and his team. Soheyla Kovach, Left. Tamas (pronounced Tah Mash) center, and L. A. “Tony” Kovach, right. Photo credit 83 DegreesMedia and Julie Branaman.

We’ll make normally costly video a no brainier for you.  Between 9:30 AM to noon on Wednesday, January 20th and 9:15 AM to 10:45 AM Thursday, January 21. Depending on lines and demand, we may also add time on Friday morning, 9 AM to 10:30 AM. Here’s the simple plan!

Manufactured Home Retailers! MH Communities! MH Brokers!

Video can cost a $1000 per produced minute and up, depending on the level of tech and special effects. We can make you and your community the featured operation in a co-branded video like the one below for our Louisville Show special of only $295.*

You can get a video like the one above at a
special price during the Louisville MH Show.
Stop by booth #215 to learn more or to order your video!

We can make these videos for you, with or without you being in the video.  So there is NO stress or pressure.  If you want to be in the video, we can capture you – and using a green screen – allow us to edit you into your office, model home, or most anything – like the White House, Statute of Liberty – that we can get a high res photo of or video clip!

The Louisville Show Special – our customized basic $295* promo package – includes up to an hour of video editing, which allows us to personalize this video for you and your location!  

So your video would have your location’s name and logo, instead of Elite Homes, as in the example above.  

There are other cool things we can do for that same fee.  

We will also have other packages of vidoes – including on-site work that we could include in our popular Inside MH Road Show – that we will be offering during the L’ville Show at a special price.  If you are planning on video for 2016, don’t shake hands with anyone until you talk to us. You’ll get more for your money, period.

Bring your company check or credit card, come to booth #215 and we can make this happen for YOU and YOUR LOCATION at Louisville 2016.

Looking to outsource or contract services?

WebsitesVideoDroneMarketingPRSalesTrainingConsultingContentRecruitingManufacturedHome

As one of the best known – and most endorsed – marketers and sales coach in all of manufactured housing, we should be your first, last or only call.  What we don’t do, we can point you to others who could likely provide a service you need.  For the fine print on the above, please see below.  We look forward to seeing you at the Louisville Show, booth #215. ##

LATonyKovachPresentingIndustryMembers-MHProNews

Tony is the most widely known and respected MH marketing and sales trainer in the U.S.. Tony will be presenting on SuperCharged Marketing and Sales during the Tunica Manufactured Housing Show, see details, linked here.

By L. A. “Tony” Kovach.

* $295 Video Special Package Includes –

  • Posting on Vimeo (no commercials from third parties)
  • Plus YouTube, with back links that are good for your website’s SEO.
  • For the $295 price, you agree to back link MHLivingNews.com and add an RSS feed to MHLivingNews.com – which gives you consumer-relevant content that can boost your return traffic. Without the RSS feed and link, the price is $395.  You commit to having the feed and backlink up within 30 days of the end of the show. We will create a special page on MHLivingNews.com, with a back-link to your site, once your RSS feed and back-link are in place.
  • Videos are produced on a first come, first served basis.
  • Video package purchasers are getting the use of the video as produced, but all other rights to the content are reserved by our parent company, Lifestyle Factory Homes, LLC.
  • ###

5 Reasons Why MH Retailers and Communities Should Be Using WordPress

June 4th, 2011 No comments

WordPress LogoWhether you call your business a Manufactured Home Community, a Land Lease Community or a Mobile Home Park, or call your sales lot a Manufactured Housing Retail Store or Mobile Home Dealership, or anything else for that matter, there are five (5) very good reasons you should be using WordPress as the keystone of your online marketing strategy.

1. Simple installation and setup

No one needs an online marketing solution that is difficult (expensive) to install, update and maintain. If you do it yourself, it is that much more of your time that gets eaten up – and, of course time is money. If you use a professional to do it, that hourly billing on a difficult platform will eat you up.

In my opinion, WordPress is the simplest solution for the needs of clients like manufactured housing communities and retailers. It is much more cost-effective than comparable solutions for use as a Content Management System (CMS) and is just plain easier to administer.

2. Ease of Use

Most CMSs don’t require you to learn HTML or PHP code to use them. That is their beauty. Anyone who can create a letter in MS Word, OpenOffice or any other word processor can create or update a web page using a CMS.

What makes WordPress stand above the rest is the simple, clean interface used to create or update a page or post. The community responsible for the maintenance of the WordPress application has spent hundreds of thousand of hours developing the platform.

Because of the community development model, there is no direct profit motive to blind the development team to flaws that need correction. Likewise, there is a tremendous pool of talent constantly working to improve the product.

3. Out-of-the-Box Search Engine Optimization (SEO)

It is the very nature of WordPress’s roots that cause it to be a superior SEO tool right “out-of-the-box.” With all it’s inherent benefits, plugin developers have added their own contributions to WordPress’s SEO abilities creating the world’s premier CMS when it comes to building your Search Engine Ranking.

4. Flexibility (there’s a plugin for that)

Just there are WordPress plugins to help with SEO, there are WordPress plugins that extend the platform to do a myriad of things unimagined by the original developers at WordPress’s conception.

You’ve see the Apple ads – “There’s an app for that” – with WordPress it’s “there’s a plugin for that.”

There are so many plugins for WordPress that you’d be hard-pressed to find something it can’t do.

Most plugins are simple enough for most users to install and configure and are certainly within the skill set of any WordPress developer.

5. Saves you money while it makes you money

The best things about WordPress is that it is Open Source, which means you can you use it freely without any cost or licensing fees. The same holds for many themes (templates) and plugins.

If you require a special plugin or theme, they can usually be acquired at a reasonable cost. And the sheer ubiquitousness for WordPress ensures that if your web developer quits the business, gets hit by a bus or moves back to South Africa, you will find it fairly easy to find someone to take up the job.

So let’s go over the benefits of WordPress one more time:

  • Simple
  • Easy
  • Powerful
  • Flexible
  • Open Source

I’ve been in the web development and marketing business for fifteen years and that checklist is something I waited to have in one product for a long time.

To paraphrase former New Jersey Governor Tom Kean, “WordPress and you… perfect together.”

Need to do updates on your own manufactured home website?

February 27th, 2011 No comments

You’ve just had your website reviewed and you just need to tweak a few posts or pages to improve your Search Engine Optimization (SEO). So, what do you do next?

Well, you could just call or email your web developer and ask him or her to make the changes for you. Then next week, when you notice something else that needs updating, you can do it again.

But there’s another way.

Using professional-grade CMS Builder software, your current website can be retrofitted so you can easily update your own site. If you can login to a website and if you’re familiar with working in a word precessor, such as Microsoft Word, updating your site is within your grasp.

Even if you never touch the website yourself, your web developer will make your changes in less time and with less chance of making unwanted changes to your template. That’s a important consideration these days when the person maintaining your site is often not the person who designed it.

If you sell or rent homes, lots or land, CMS Builder has optional List Manager (LM) module that is a huge improvement on their old, standalone listing system.

No matter who designed your site, if it not a modern Content Management System (CMS) now, it can be in just a few days.

CMS Builder logoThe beauty of separating your content from your website template (what it looks like) is that if you decide to change the look of your site in the future, it is a simple precess to change the template than to rebuild the entire site, content and all.

And having the ability to make updates to your site on a regular basis will extend the useful life of the site.

We can retrofit your site using CMS Builder for far less than the price of rebuilding it. Give us a call at (847) 730-3692 and find out more.

WordPress, Joomla! lead among Open Source CMSs again – even better solution for manufactured housing websites

January 23rd, 2011 No comments

The Water and Stone 2010 Open Source CMS Market Report is now available. According to Water and Stone, “The Big Three – WordPress, Joomla! and Drupal – remain firmly in command of the market,” and “WordPress has taken the lead in brand strength after a strong growth year.”

What does that mean for MH manufacturers, retailers, community owners/managers and suppliers? It means they will be around for a long time to come. And that means superior support for the software your website runs on – IF you’ve chosen one of the market leaders.

Orange Cat offers it’s clients development on the WordPress and Joomla! platforms as we feel they offer most power and flexibility in Internet marketing. Drupal is a popular alternative to Joomla! but we feel Joomla! offers our customers more options, templates and plugins and a more vibrant support community.

WordPress is the simplest of the three to administer and recent upgrades have added enough features where we can now consider using it in a wider range of customers applications.

You can download the Water and Stone 2010 Open Source CMS Market Report here.