Easy Doesn’t Pay Well – in Life, or Manufactured Housing

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Don’t let excuses create a rut that keeps you from advancing. Photo credit, WikiCommons, poster credit, MHProNews.com

The excuses given for low performance in MH are nearly endless. Blame the lenders, blame the leads, blame the CFPB, blame the marketing, blame Congress, blame local zoning officials, you get the picture, because you’ve heard them all and more.  So beyond the blame game what’s next?

How about not being the victim? 

How about being goal and solution oriented, vs excuse oriented? 

How about doing whatever honest effort it takes, instead of waiting for some easy sale?  As the president of a respect, successful firm told me, “Easy doesn’t pay well.

It all starts with Attitude

No less a successful personality in MH than Jim Clayton believes you can develop a good attitude, if you or a team member doesn’t already have one. 

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See the video and written interviews, linked here.

Positive Information can spark that belief, that can do attitude. 

But ultimately it must be integrated. It can start outside, but the positive can-do attitude must live within. 

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Look at the world through the eyes of those who choose MH over other housing options. One free way to start a good attitude is to see how many great stories from real home owners and pros you find on MHLivingNews.com.

Then, learn to know when you can use those stories to close more deals. Share the video(s) that addresses a customer’s needs, at the right time. 

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Sent by Pat Curran.

Attitude is the start. Marketing and Training that attracts and sells more of the customers with cash or good credit are the next steps. Easy doesn’t pay well, excuses are what locks someone into a rut.  Escape the rut, stop the excuses and be willing to learn the new ways to attracts and sell the people who can more easily qualify for your new homes. ##

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L A ‘Tony’ Kovach has become one of the most widely recognized experts in MH marketing, sales and publishing.  See his SuperCharged Marketing and Sales seminar at the Tunica Show, for more details, click here.

By L. A. ‘Tony’ Kovach.