IKEA and Tips for Manufactured Housing

One of our newest videos on ManufacturedHomeLivingNews reminds industry professionals (and the public) that we have a great product and story to share. As fine a value as all our factory-built homes can be for various target markets, we still have to demonstrate the value!  Staging a home is an important element in that process.

  • What if you are selling an entry level ‘shade and shelter’ model home?
  • What if you have a 14×70 3/2 you want to promote and sell? How do you make that “smaller middle bedroom” found in every single section hallway look inviting?  
  • How do you make it appealing. cute or even sexy? 

One word. Staging!   Don’t just tell me, show me!

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This is part of a 380 sq ft display, to show Ikea customers how much you can get into a modest space.

Here are some ideas I’m sharing with some of our clients.  You’re getting a free look at some of the wealth of experiences we provide to firms that help good companies and locations become better, or even great!

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This is the reverse ‘camera angle’ of the same 380 sq ft unit. There was a number of customers in and out during my photo taking.

Learn More to Earn More!

We are planning to provide our industry-leading 3 half-day training seminars via video for the first time this summer! See why clients praise our work;  the reason is simple. We teach proven ways to attract and sell more people who have cash or good credit. There are good trainers out there, but who else does all that we do to advance specific businesses or the MH Industry in general?

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This angle shows you the ‘bedroom’ in this 380 sq foot display.

I share the above to tee this up. One of hundreds of insights and tips  we provide MH Pros is the power of the right comparison.

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This could be a college students room, that ‘small’ middle bedroom in a 14×56, 14×70 or other ‘center bedroom’ in an MH.

A 14×56 or 14×70 may seem ‘small’ to some.  But compare those to the tiny houses (often under 300 sq ft) in the popular “tiny house” movement. Those so-called ‘small middle bedrooms’ are BIG next to those Ikea flats, micro apartments, tiny houses or studios.  They are huge compared to a college dorm!

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You could have a play area, a student desk, drawers, video area or a second bed under the top bunk.

Do you see the point? Now, make that same point come alive for your prospects!

Opportunity Knocks

We have no lack of opportunities as professional, as businesses or as an industry.   We all need enough humility to be willing to learn and change, and the gumption to want to learn and benefit from other people’s useful experiences.  We can learn from competitors, even other industries, so long as we are objective.

Remember, there are exactly two ways to learn. Your experiences or that of others. You need some of both.

knowledge-pays

 

The more you can leverage the experience of others, the faster you will learn something! When you leverage a fellow industry pro or a good trainer’s time and insights, it allows you to learn faster and thus earn faster.

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I tell our clients, make your place a destination that people want to go to! Our son had a good time at Ikea. My better half wasn’t interested at first, but once we got into the store, she too found items of interest.  Have fun, let others have a good time too, and you’ll do more business than you otherwise would.

Training and consulting are investments. Since you are investing in yourself and your team, it is perhaps the best investment you can arguably make.  You have more control over your operation that almost any stock or commodity you can mention.

Our current clients make these free tips articles possible.  Please make sure you look to our advertisers and supporters when you need a product or service they offer.

When you need a website, videos, marketing or sales training, or consultant suited for the MH Industry, please give us a call.  Here are links to hundreds of kudos from recent years. Enjoy! ## 

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L. A. ‘Tony’ Kovach with a live audience, showing the principles of attracting and selilng more customers with Cash or Good Credit.

 

By L. A. “Tony” Kovach.