Archive

Archive for July, 2016

Truth Well Told and Manufactured Housing Marketing, Sales & Management

July 30th, 2016 No comments

Since my early days in retail MH in the 1980s to working with MHCs and then B2B as well as B2C in the present, my passion and respect for this great industry has been steady. Why?

Because MH is an amazing product, an incredible value – be it the entry level “shade and shelter” homes to the most elegant higher end HUDs or upscale MODs. We don’t have to exaggerate what we sell in order to sell a lot of them.

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Our team already helps the industry and operations like yours sell more homes every year, and we’ve done so for years, through the truth well told. To See the Latest on location-based Educational and Insightful MHLivingNews.com, click here or the image above.

Be it B2B or B2C, the truth well told about manufactured housing is by far the best approach. In fact, our new home products are So Good, that there are times that Understatement is useful.

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In your marketing, and in selling – think about the truth well told. The more you learn to compare our product to the other options in site built housing (and we don’t mean FAB selling here, more on that another time), the more your sales will grow. ##

Programing Note: watch for our rapidly approaching new August 2016 issue of MHProNews, until then, check out the many featured articles on the MHProNews.com homepage.

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Photos from NY Housing Association annual meeting. Tony is a popular speaker on manufactured housing topics.

By L. A. ‘Tony’ Kovach.

Marketing. Sales. Manufactured Housing. Modular Homes.

Get Enhanced B2B and B2C Results.

Tony is the award winning Managing Member of LifeStyle Factory Homes, LLC.
Publisher of Industry leading 
MHLivingNews.com,MHProNews.com
and 
Inside MH video series.
MHI member, elected MHI Suppliers Division board member.
Consultant and service provider to the MH industry.

Office 863-213-4090.
Connect on LinkedIn –
https://www.linkedin.com/in/latonykovach

Publisher – MHLivingNews.com and MHProNews.com

It’s #1! Get our industry leading, free, Twice Weekly emailed news, tips updates (our emailed Newsletters look like this) – sign up free in seconds at MHProNews.com/Subscribe. 

Print and Online Publisher Ad/Marketing Impact Study & Manufactured Housing

July 19th, 2016 No comments

When we market for MH clients, besides just a website or social media, we often use print and digital publications.

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So when The Daily Journal  told MHProNews the following facts about the results from online and print media, we naturally wanted to look closely at this graphic below and share it with our readers.

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Credit, The Daily Journal.

Note that in manufactured housing – there is only one Daily Business News – and its here on MHProNews.com. That’s why thousands flock here every day, to the #1 Business to Business (B2B) website in all of manufactured housing.  

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From independent firms to some of the largest companies in the MH industry, they find advertising and marketing on MHProNews.com makes sense for them. Why not check into our amazing value for your B2B outreach? We have the #1 professional audience in all of manufactured and modular housing.

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On the Business to Consumer (B2C) side, we have another unique and #1 platform of its kind that informs the public about the good news of manufactured housing today. With videos we shoot and/or produce, with positive story-telling through words and images, we help our clients profitably advance.

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There is no other third party media operation that rivals the positive story telling that MHLivingNew.com presents 24/7 to the public. That’s why we are #1. Results like the one linked here proves our marketing and sales training work for our clients – works for them. Get more bottom line results, contact us for a free evaluation.  Videos. Websites.  Sales Recruting. Sales Coaching & Training. We’re #1, Working Together, We can Help Your Operation be #1 in Your Market(s) Too.

Our firm believes in a diversity of marketing options, so ideally, what combination of items used at your location(s) should be tailored to your specific firm’s needs.

So whether you’re marketing B2B, or B2C – you should talk to us.  Initial conversations are no costs no obligation.  We can routinely help you maximize your budgets and results. That’s a fact you can take to the bank.  Working with us…it pays plus it advances our industry professionally and publicly. ##

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Patriotic marketing?! Video still credits, Fox, Fox News and Major League Baseball; to see the music video and interview, click here.

3 Promos You Can Access for Free!

1) Please check out the new, updated music video of Grammy Award winner Lee Greenwood’s Proud to be an American, God Bless the USA here.

2) Please see and share this new video test too – The Aha! Moment – Entertainer’s Delight LifeStyle Model Home Video Tour

3) Matthew Silver’s Daily Business News briefs continue to be Read Hot. If you’re not already hooked, you can do soat the link above. And you can join our growing and popular list of MHProNewsemailed news update readers in seconds at this link here. ###

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Photos from NY Housing Association annual meeting.  To see what others say, check out LinkedIn (Tony is said to be the #1 most recommended and endorsed pro in all of MH), or click this link here.

By L. A. “Tony” Kovach.

Managing Member of LifeStyle Factory Homes, LLC.
Publisher of Industry leading 
MHLivingNews.com,MHProNews.com
and 
Inside MH video series.
MHI member, elected MHI Suppliers Division board member.
Consultant and service provider to the MH industry.

Office 863-213-4090.
Connect on LinkedIn –
https://www.linkedin.com/in/latonykovach

Publisher – MHLivingNews.com and MHProNews.com

It’s #1! Get our industry leading, free, Twice Weekly emailed news, tips updates (our emailed Newsletters look like this) – sign up free in seconds at MHProNews.com/Subscribe. 

Setting the Manufactured Housing World on Fire

July 4th, 2016 No comments

Too often, the world – as well as large numbers in our MH Industry – are willing to settle for second, third or fourth best. Too often mediocrity – or an apathetic acceptance of some status quo – are the norm. The problem is that such thinking and behavior are self-limiting.

As a thought-provoking, inspirational antidote to accepting mediocrity – or second, third or fourth place finishes – we share the following quotes.

Be who God meant you to be and you will set the world on fire.”

Catherine of Siena

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Graphic credit, Pinterest.

Superficiality is the curse of the modern world.

Matthew Kelly

Let your life be guided by greatness.”

Matthew Kelly

Everybody is a genius. But if you judge a fish by its ability to climb a tree, it will live its whole life believing that it is stupid.” The question I have for you at this part of our journey together is, “What is your genius?”

Matthew Kelly

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Olympic hopefuls practice for years to do a race or routine that may only last a few minutes or seconds. That’s what commitment to excellence looks like. – – Gymnast Aly Raisman became the first American woman to win a gold in the floor exercise, with her victory at the London 2012 Games. Photo credit, KPLU.

Our lives change when our habits change.”

Matthew Kelly

We don’t want to think about our weaknesses. We don’t want to talk about them, and we certainly don’t want anyone else to point them out. This is a classic sign of mediocrity…”

Matthew Kelly

The problem is that without an understanding for their meaning and purpose, most relationships quickly become little more than vehicles for the pursuit of selfish and individual goals. Disagreements then become a battle between conflicting interests, rather than a search for a mutually satisfying resolution.”

Matthew Kelly

In fact, the more each person can remove his or her ego from the discussion and focus on the subject matter, the more fruitful the conversation will be for all involved.”

Matthew Kelly

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Image credit, WikiCommons, poster credit, MHProNews-

Never believe a promise from a man or woman who has no discipline. They have broken a thousand promises to themselves, and they break their promise for you.”

Matthew Kelly

Reading is to the mind what exercise is to the body and prayer is to the soul.”

Matthew Kelly

If we will walk humbly with our God, He will lead us by the hand to exactly who and what we need, to those people, things, and experiences He has designed and intended for us, and this alone will be the cause of our deep fulfillment and happiness.”

Matthew Kelly

Striving humbly but heroically to live by what is good, true, and noble in the midst of – and in spite of – the modern climate.”

Matthew Kelly

The notion of freedom proclaimed by the modern world is anti-discipline. But true freedom cannot be separated from discipline.”

Matthew Kelly

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Prepare for excellence in MH just as an athlete prepares to run an Olympic race. Photo credit – Nate Barrett/Oregon Daily Emerald.

An Olympic athlete practices for years, sometimes to run a race or do a routine, that will only last for a few minutes or even just several seconds. That’s what a commitment to excellence looks like!

Note that the genuine enthusiasm in each of those in this video interview?
Do you think that passion will boost their results? Of course. When you and
Your Team Learn More, You Earn More. Excellence is routinely rewarded.

When

  • more new people entering into manufactured housing with a thirst for learning how to properly share our industry’s great story, and with a passion for excellence,

  • as more of those who have been in the MH industry for years learn the same,

  • and as a growing number of MH Pros make a similar commitment to proper customer care,

then you’ll see those pros, those locations and such organization’s experience serious and sustainable growth.

We have a great industry, with true and terrific stories, that provide amazingly valuable products and services.

Energize your career and that of your team with a deep thirst for excellence, and greater success is sure to follow.

That’s the gospel truth, and those we work to inspire excellence and myself are going to stick with it. ##

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Think beyond Feature Advantage and Benefit – FAB – which only positively impacts maybe 10% of all MH shoppers! FAB should only be used when needed. Learn what 21st century customers today really want. Tony is the most widely known and respected MH marketing services and consultant and MH sales trainer in the U.S.. He and his team publish MHLivingNews.com and MHProNews.com.

By L. A. ‘Tony’ Kovach.

Free Twice Weekly emailed news, tips updates (Newsletters look like this) sign up free in seconds at MHProNews.com/Subscribe 

Office 863-213-4090.

MHC-MD.com and LATonyKovach.com