Archive for April, 2016

Justification by Comparisons!

April 12th, 2016 No comments

Often people want to buy or do whatever it is they are thinking about or considering. Studies reflect the fact that many, perhaps the majority, of customers who come to your sales canter or MH Community are ‘half way there.’ They may not need much to make the purchasing decision.

This is where the right use of comparisons can help. One method is to break the desired item down to a very basic level.



True story. My wife is planning our next home. She loves a good kitchen. She is tight with a dollar. As with all of us, she will spend whatever if the scales tip in its favor. What is often needed is a justification by comparison.

My wife and son were at the library the other day, and the library was selling old books and magazines. One of the magazine’s caught her eye, it was a book-sized photo issue about dream kitchen designs. It was also 12 years old. Some designs are timeless, others jump in and out of style. She asked the man, at the counter, how much for the magazine?

Glancing at the cover, he then looked at her and replied. “50c, a penny a dream.”

Of course she bought it.

There are numerous takeaways from this little encounter. One, we all need dreams and goals. It can be useful to have a visual aid to keep that dream fueled for us, as a motivator.

Another lessons is to help someone on the fence justify a decision. Give them a reason that makes sense, from their perspective.

Programming Note

We will have a new video about MH marketing and sales training, set for later this month.  It’s pros in the industry like you, sharing powerful insights on attracting more qualified buyers and selling more homes.  This will be from those who have been part of the Tuesday’s With Tony Training.

Want to sell more homes? Please watch for it. This has been a highly rated webinars, and those ten out of a bests possible 10 ratings come from MH pros like you.

To see what others say about business development programs like these, please click here.  You don’t go higher in a company than its president. ##


Near capacity crowd gave two thumbs way up for the live presentation on MH Marketing and Sales at the 2016 Tunica MH Show.  To see the 2016 Tunica Show Recap Video, click here.

By L. A. ‘Tony’ Kovach
MH Business to Business and Business
to Consumer Marketing Specialists


Websites, Contract Marketing,
Sales Recruiting & Training.
Consulting & Public Speaking.
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MHPros+Content Marketing – Graphic & Facts Worth 1000 Words

April 6th, 2016 No comments

MHPro Marketers! Have you heard? Content is King!

  • Do you market B2B (business to business) to the MH Industry?
  • Do you market B2C (business to consumer) with products or services with an MH connection? If so, then this column is for YOU.

Let’s start with some examples, and then summarize the point at the end.

Example – Supply and Repair Firms

Last month, March 2016:

Over 55,000 hits on this ONE published article in ONE month. Now its been 2 years since this article went live. At an average of 40,000 hits a year x 24 months, that’s 960,000 hits – or roughly half a million a year, on this one article on this topic! 


Image Credit, collage of report from Webalizer and WordPress.

Now stop and think…Multiply that times dozens of articles a week on MHProNews, and dozens monthly on 


Imagine, HUNDREDS of articles a year going up on, and over a HUNDRED articles a month on This gives a huge SEO boost to our Partners in Progress, but it is also a very cool way to get customers looking for specific information in front of YOUR products/services.

That’s the power of Content – good SEO is part of the reason that the traffic on this is so good.

Example 2: MH Loans –

Let’s round this one down to 15,000 monthly x 12 = 180,000 a year…but keep in mind, we have numerous articles a year on this topic.


Every month, hundreds of thousands of people do searches for manufactured home insurance, manufactured home loans, or dozens of other topics related to products and services a firm or organization like yours offers. Image Credit, collage of report from Webalizer and WordPress.

What s your company's 126 million-dollar problem - idea - solution?

Wow! What an obviously amazing idea!

Is the Light Bulb Going off?  This is The Tip of the Iceberg!

Think about millions of searches on

  • Manufactured Homes,
  • Modular Homes,
  • “Mobile Homes,”
  • “Windstorms,”
  • “Tornadoes,”
  • “Testimonials,”
  • Comparisons to conventional housing, apartments, etc., etc..

We have articles – or articles with videos – that have tens of thousands of hits monthly.


Outsource content creation can often be more cost effective, and while a company like Inklyo could be good in many fields, MHMarketingSalesManagement specialize in factory built housing. We know the market and the target audiences. Image credit, AtInklyo.

Pick a topic, and there are good odds we have one or more articles about that...each of those are potential opportunities for the placement of an ad or a ‘learn more, get a free report button’ at the end of the article, allowing for a click through or lead capture by a company or organization like yours.

As Soheyla said in one of her articles this month, by doing content marketing on a national trade media platform, our MH Alliance/Partners in Progress (sponsors, advertisers) get multiple benefits, including third party reinforcement of their brand.

Third party studies demonstrate that such articles or third party video can be 7 times more effective than an article or video done about yourself for your business, organization, event or location.

Rising Sales posted on

For Rising Sales, call “Tony the Tiger…” and have a Grrr8 Day!

To learn more, email or call 863-213-4090, and let’s set up a time to explore deeper how content marketing – specifically with MHProNews and MHLivingNews. ##





L. A. “Tony” Kovach presenting at Tunica to a near capacity crowd, which gave two thumbs up for the live presentation on MH Marketing and Sales at the 2016 Tunica MH Show. Video report on this will be forthcoming, or click here.

By L. A. ‘Tony’ Kovach. 

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