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2016 Tunica Manufactured Housing Show Professional Education Who’s Who in Finance, Marketing, Sales + Retail & Communities Success Stories!

March 12th, 2016 No comments

We will have 3 different business-building seminars for retailers and communities who are coming to the 2016 Tunica Manufactured Housing Show. We routinely have a packed room – so come a few minutes early to get a seat! These are so popular, they are often SRO – Standing Room Only – Professional Seminars, Panels and Workshops!

Tunica2016ManufacturedHousingShow-Ani-newgif-500x2001. What’s New & Hot in Manufactured Home Financing! The manufactured home industry’s top lenders – land/home and personal property (chattel, home only) will be at the 2016 Tunica Manufactured Housing Show presenting their latest and/or most popular financing programs. This will be a fast paced panel of Industry Lenders, moderated by L. A. ‘Tony’ Kovach. A Q&A will follow.

What s your company's 126 million-dollar problem - idea - solution?

2. What’s New and Hot on the Retailing and Community Scene! Successful MH Communities today are often retailing homes. MH Retailers and Learn from MH Communities, and MH Communities can learn from MH Retailers! Here is our current line up of panelists – from some of the TOP Companies!

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    R. E. “Bob” Crawford.

    R. E “Bob” Crawford from fabled Dick Moore Housing – one of the largest and most established independent retailers of manufactured homes in the U.S.; the company also has land lease (MHCommunity) sites.

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Image credit, Dick Moore Housing logo.

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    Gina Beasley.

    Gina Beasley – Vice President / Tennessee Regional Manager  – UMH Properties. UMH is one of the largest community operators in the U.S., and has been investing in hundreds of new manufactured homes every year.

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UMH is a top publicly trade manufactured home community REIT that retails homes.

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    Frank Rolfe.

    Frank Rolfe has been a manufactured home community owner for almost two decades, and currently ranks as part of the 6th largest community owner in the United States, with more than 17,000 lots in 23 states in the Great Plains and Midwest. His books and courses on community acquisitions and management are the top-selling ones in the industry.

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L. A. “Tony” Kovach.

L. A. ‘Tony’ Kovach, who has decades of community and retail marketing, sale management and consulting experience, will be moderating.

  1. Super-Savvy Marketing for More Sales. Its all about common sense marketing that works in the real world!  Recent retail and community pros attending Tony’s coaching and training sessions have rated his Super Savvy Tips a 10 out of 10. See why those who come to learn more, can earn more, in 2016.

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SuperCharged Marketing and Sales, by L. A. “Tony” Kovach, will be showcased at the 2016 Tunica Manufactured Housing Show.

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For more details, see Dennis Hill’s article here, or for the complete Tunica Show website videos, insights and more, click here. We’ll be at booth #74 at the Tunica Show. ##

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L. A. ‘Tony’ Kovach with a live audience, showing the principles of attracting and selilng more customers with Cash or Good Credit. See him present at the 2016 Tunica Manufactured Housing Show on March 22nd.

By L. A. “Tony” Kovach.

Losing Sleep? Expect Lower Performance

March 8th, 2016 No comments

In the fabled Seven Habits of Highly Successful People, Dr. Stephen Covey in cites ‘sharpen the saw’ as one of those keys to sustained success. Sharpen the saw covers a lot of ground, including re-creation which is the root for recreation, taking a break, recharging the batteries, etc. A recent article in the Washington Times by Dr. Nina Radcliff caught my eye, and its the bookend to what the infographic below and Dr. Covey also assert.

Losing even 1 or 2 hours a night of sleep can be harmful to not only your performance, but also to your health. In sharing this, moi must look in the mirror, because burning the candle at both ends and in the middle is something my team, family and some clients is a trait they know about me. So I’m talking to myself, as well as to anyone else who needs this performance boosting advice!

Some specific tips Dr Radcliff shares:

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Make sure you catch the infographic below, photo credit – WashingtonTimes.

Electronic Devices


The screens on smart phones, televisions, computers, and tablets emit light that can impair the production of our body’s sleep-inducing hormone melatonin. Melatonin is often referred to as the “Dracula” hormone because it is only released when it is dark. And this was clever in design: we want to be asleep at night and be awake during the day when it is light.

Experts recommend powering down and unplugging at least thirty minutes before sleep time (some even recommend 2 hours!). However, this may prove challenging to the vast majority of us. One study revealed that up to 90 percent of adults use their phone or check emails before going to sleep. If this is you, continue to make efforts to curb usage for non-essential communication while turning down the brightness and positioning it at least 12-inches away from your eyes.”

Speaking for myself, guilty as charged on the above, and the next one below.

Be Cautious of Caffeinated Drinks and Food Items

Caffeine is a stimulant and one of the many reasons we enjoy savoring a cup or two of coffee in the morning—it can help to jumpstart our day. However, for those with sleep disturbances, drinking coffee—or other caffeinated drinks such as tea, soda, or consuming chocolate—as the day progresses, can contribute to difficulty falling asleep.

It takes our liver approximately 5-7 hours to clear out half of the caffeine and 8-10 hours to clear out seventy-five percent from our body. What this translates to is that half of the caffeine from an espresso at noon will be lingering in our systems at 5 to 7 pm (and a quarter of the caffeine will still be present in our body at 8 to 10 pm).”

This next one got cut out when I decided to lose weight (successfully, I might add – alcohol is empty calories, and that an my higher protein, less carbs diet helped me drop over 20 pounds pretty rapidly).

What About Alcohol?


Alcohol is a central nervous system depressant and can help people doze off to sleep. However, it can interfere with staying asleep. Studies have shown that it disrupts the important rapid eye movement sleep stage, known as REM, which starts approximately 90 minutes into our slumber. The REM sleep stage is restorative, a time where we dream and memories are consolidated. There is some evidence to suggest that poor REM quality can cause an inability to notice mistakes, result in poor impulse control (food cravings, aggression), and an inability to properly concentrate. And, too, many antidepressants and heavy smoking can also interfere with REM sleep. If you choose to have an alcoholic beverage near bedtime, try limiting it to one drink.”

To avoid a growling tummy from keeping you (and anyone with you…) awake, try this next tip.

Feast smartly

The key is to choose foods with vitamins, minerals, and other contents that can aid our sleep while keeping it less than 200 calories. Some suggestions include lean proteins, nuts, cheese, a glass of milk, and foods with complex carbohydrates while avoiding sugary and fatty items.”

Learn to Sleep Like A Baby By Creating Routines

Take the time to find and engage in enjoyable and relaxing activities in the hour before it is time to doze. Examples include those mentioned above for our children, and, too, reading, meditating, spending quality time with loved ones, praying, or doing yoga. Make sure to avoid ones that can stimulate us such as arguing, work, or heavy exercise prior to bedtime.

And it is important to note that deviations from our sleep routine—time we go to sleep, wake up, napping—can confuse our body’s internal clock. Sleep experts recommend that we avoid sleeping in on the weekends or staying up way too late (or any day of the week) and long naps (particularly late in the day).”

Putting our worries to rest


Worries about money, work, relationships, and health concerns can race through our heads and prevent us from getting a good night of sleep. One technique that experts recommend to put our worries to rest—so we can get our rest—is to write them down. Penning our thoughts can help us process our emotions, solve problems, mentally prepare for the following day, plan, and remove negative thoughts so sleep does not evade us.

Our bodies need sleep – and lots of it – about 8 hours per day. Yet, on average, Americans get in about 6.5. We sacrifice sleep in order to squeeze more in, to have more time doing what we want to do, or to “get more done.” But as experts point out …it’s not working. It’s actually making us less productive. And our health is suffering because of it. We’ve become increasingly more dependent on caffeine and sugar to keep us going. It’s a vicious cycle when what our body needs is good rest and quality sleep.”

When we put our son to bed, we recite the tried and true, “Now I lay me down to sleep, I pray the Lord my soul to keep…”  prayer. Let me add to the good doctor’s advice, the simple yet profound notion of giving your worries over to God, since He’s going to be up all night anyway.

Seize the Day!

There is no substitute for refreshing sleep – and sufficient sleep is definitely not wasted time. It’s a foundational building block for you to have a more healthy, productive, balanced life. Let’s do it — let’s make sleep a priority – let’s live healthier, everyday! Carpe diem.”

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Image credits – Quill and Design Taxi.

The above are highlights with some of my own thoughts, and the entire article is linked here. Let’s catch up soon – right here – with some more tips for marketing and sales success that you can take to the bank.##

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L A ‘Tony’ Kovach has become one of the most widely recognized experts in MH marketing, sales and publishing. You can catch his SuperCharged Marketing and Sales Seminar free on March 22nd, one of three sanctioned seminars the afternoon before the main 2016 Tunica Manufactured Housing Show opens. He and his team can also be found at booth #74 in the exhibit hall. Stop by for a free resource image-building resource given out to the first 50 guests on Wednesday and Thursday!

By L. A. ‘Tony’ Kovach.