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Archive for May, 2015

Manufactured Housing Professionalism – No Sacred Cows

May 27th, 2015 No comments

Stating the obvious can bring clarity. Industries are made up of companies, organizations. Organizations are made up of people. What each person does, matters. Professionalism is thus at the heart of advancing a person, location, organization or an entire industry.

From the outset, what we now call MHProNews.com has been focused on improving professional performance. The original name of our website, which we still use to this day, is MHMarketingSalesManagement.com, aka MHMSM.com (or now MHProNews.com). When Marketing, Sales and Management are done correctly, a person, company or industry advances.

The reverse is also true.

Positive Change

Change is often resisted or misunderstood. Those who work for change – and we are self-professed agents for Positive Change – have to be tenacious. If it is worth working for, agents for positive change have to have the Winston Churchill attitude of never, never, never give up.

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About 5 years ago, we were given this power point, that you can get today as a download. It was supplied by the MHAO, which we hereby acknowledge and thank. It is the work of the company that made it, Southeastern Training and Development, and shared here through the generosity of the association (you can download the PDF of the powerpoint for free by clicking the linked image above or here).

Teamwork works. Education works. Professional and organizational improvement yields Industry Improvement too.

And that could nicely sum up the concept of Partners in Manufactured Housing Progress.

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A Coalition Geared for Growing Success

We are building a coalition of companies that are dedicated to growing the MH Industry by growing professionals and their careers. The more successful the person, the better that location or company should be. The more we can showcase that professional or company for the public to see, the better they do the better the Industry performs too.

On MHLivingNews.com we have shown for two years what manufactured housing done right looks like. Page views – a great barometer of interest – shot up dramatically in April to a new record level. May has already eclipsed April. The public seems to be responding nicely to the site.

What is also interesting is that those locations we are reporting on at ManufactutedHomeLivingNews.com are experiencing improved results in the wake of the videos and stories we produce there. Coincidence? We provide, you decide.

June 2015

In the rapidly approaching June 2015 issue’s Featured Articles, we will showcase a variety of videos, columns and more that are each designed to enhance professional performance.

You are able to read these articles and the public is able to see the growing body of pro-Manufactured Housing “Inside MH” Interviews, articles and more because of the support of some companies or individuals. We find that those who support us, tend to benefit. Those who read our articles and videos benefit too.

Join us.

Read the articles linked below.

John Bostick – Open Letter to the MH Industry

Tom Fath – To the Game Changers

MH Alliance – Partners in Progress

Not everyone can or will become a Partner in Manufactured Housing Progress. We are looking for those forward thinkers and doers. Is that you? Is that your operation?

With some 20 million new housing units needed in the U.S. by 2030, with incomes down from 6 years ago, and with all that Manufactured Housing done right is able to do, the investment here and at MHLivingNews.com of Time, Talent and Treasure will raise all boats involved.

The more involved, the more your boat will tend to be raised. That’s a mutual victory. That’s win-win thinking. That’s how we return to new heights and discover new levels of success in modern manufactured housing. The only sacred cow is success via improved results. ##

By L. A. “Tony” Kovach.

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Which is better? An MH Video Commercial or Interview? 

May 25th, 2015 No comments

Let’s start with the obvious.  Why do you want to pick one or the other? Each has a clear benefit and a unique audience. Let’s take a quick look!

With an online commercial, the viewer know just what they are getting ready to see.  If they opt to see a commercial, it’s a good thing all-around. 

Commercials tend to be very focused.  Who, What, When, Where, How and Why all take place in a rapid-fire sequence. While you do see longer ‘infomercials,’ usually 30, 60 or 90 to 120 seconds online are all okay.  The one shown below is right at the 60 second mark, and so it could readily be played on a cable network too.

By contrast, an interview – especially if it is real and not staged – is variable in length. Many think that an online video must be no more than 3, 4 or 5 minutes; or else you lose your audience.

Nonsense! You might lose the marginally interested person after a few minutes, but that is true for any viewer on a topic that they are at that time not feeling an urge to learn more about.

The person interested in what your topic is will hang in with you. The best proof of all is TV – broadcast or cable – which features shows from 30 to 60 minutes or longer, which may include commercials. We see all kinds of so called ‘reality’ TV these days, and those shows are often 30 minutes long. Apply that same principle to a serious shopper, then you know that they too will hang-in with your interview, so long as you have good content that interests them.  

So interviews with someone that will appeal to a given audience is significant. Commercials work, because thousands of businesses use them daily. Interviews or third party media reports are also of interest to a specific audience too, and an interview may be more impact to them than a commercial alone would be. Keep in mind the four personality types can all be found when you do enough video interviews.  That means, your ability to connect with a target audience grows.

It isn’t Either/Or, it ought to be BOTH

The combination of a commercial video and interviews and/or home or community tour type videos can be very powerful. A single person who makes a buying decision due to the impact of a video can often justify the cost of that video and a number of others.  Multiply that over the course of one, two or more years you may keep a video online and the value is obvious.

While we don’t reveal the specifics of a client’s results without their consent, it is self-evident that they are getting benefit or they would not be doing what they are with us. A number have reported significant increases in closed business within weeks of interviews being posted online that are seen by their shoppers.

Looking for a Marketing Tool that Leads to Sales GROWTH?!

One size doesn’t fit all. But Video Commercials or Interviews could be useful for you. Pick up the phone and call 863-213-4090 or email me at latonyk@gmail.com to discuss and learn if this might be a good option for your operation. There are lots of ways to advance, your specific circumstances should dictate the tools and resources that you bring to bear for increasing sales and profits. ##

latonykovach-louisiville2015-mhpronews-business-building-seminars- (2)By L. A. ‘Tony’ Kovach.

The Power of MHV Recaps

May 6th, 2015 No comments

We’ve finished a whirlwind of activity related to videos, marketing and image building in the last month and a half since the Tunica MH Show. Actually, going back to the Louisville Show, we’ve been beyond busy with tools and resources that drive more MH business for our clients. To get a good feel of the image and education campaign underway there, please click on the image below.

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One of the great things you can do when you have lots of video interviews, is to do a “recap video.” The mainstream media is using sound bites and recaps all the time. Some politicians have learned to speak in sound bites, knowing how the ‘game is played,’ and thus feeding the media what they are looking for already.


Recaps can be a great way to tease the full interviews that are coming. They can also capture in a short period of time lots of ideas and information. Why shouldn’t MH pros learn these and other lessons and apply them?



This is a video linked above we did in association with our buddies at ManufacturedHomes.com. So that everyone is clear, our operation and theirs are two distinct companies, we don’t own them, nor do they own us. That said, we think they are way cool, nice guys and enjoy working with them!

Please check out the video recap above and then take a look at this Featured Article, below. Call or email for your marketing, web, sales or video related questions and needs. ##

LATonyKovach-Louisville-2015-mhpronews-com-275x156 (1)By L. A. ‘Tony’ Kovach.

See what others say, click the link on the photo or above.