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Archive for January, 2015

Executing on a Plan

January 24th, 2015 No comments

MHProNews spoke with RV MH Hall of Fame legend, Jim Clayton during the 2015 Louisville Manufactured Housing Show.  We did another exclusive video interview, in fact, more than one.  But one of the items the founder of Clayton Homes stressed was the passion with which you pursued your business, marketing or sales plan.

Paraphrasing, you can have a so-so quality plan, but if you pursue it with gusto, you will do well.

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But if you have a great plan, and give it little or no real effort, then failure may still result.  You need the right people and passion, as well as the right plan.

While Mr. Clayton didn't say it, another implication of the statements above is that when you have both a good plan and strong execution, success is the likely outcome.

FYI, we also interviewed Kevin Kimsey, President of Clayton Bank.  This will be one of a number of video interviews which will flow from the 2015 Louisville Show.

If you are looking for improved results in sales and marketing, make or refine your plan.  If you need a lift or professional help, please give us a call. ##

latonykovach-com-brushed-cutting-edge-marketing-sales-blog-mhpronews-com75x75-By L. A. "Tony" Kovach.

2015: The Five Legged Stool for More Manufactured Home Sales

January 7th, 2015 No comments

Let's go back to basics. Let's look at the obvious things that you need to have more manufactured home (MH) sales in 2015.

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  1. New homes. Used is grand, but often hard to get and costly to update. To sell more homes, you need to see, compare, inventory and sell more new MHs.

  1. Marketing. Did you know that the average credit score in the U.S. is over 700? Yep. Do you know that many site built houses are all cash sales? Yes again. Want to sell more homes in 2015? Learn to attract more customers with cash or good credit.

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  1. Professional Sales Systems. If you had all the sales you wanted, you wouldn't be reading this column. Want to sell more homes? You need to make sure your sales team is made up of well trained team members. Good appliance and electronics sales people get 300 hours of professional sales training a year. How does that compare to your operation? Enough said on this bullet for now.

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  1. Financing. Obviously needed! Why not learn the latest on the various plans and lenders available at the rapidly approaching Louisville Manufactured Housing Show?! Odds are good that there is more lending out there than you are using or know.

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  1. Happy Customers. There is nothing more important than happy home owners. There are few things more important than building relationships between your business and other housing pros in your market. They need us, even if they don't yet know it.

Come to the Seminars – linked here – that are free to most MH pros. Come see me at booth #115 and/or on the show floor or in the Seminar room. MMHF increased space 30%, so we can accommodate the standing room only crowds of last year. Want to grow in 2015? Make these 5 legged stool basics part of your basics. Come to L'ville, you'll see what some 2,500 MH pros did in 2014. ##

latonykovach-com-brushed-cutting-edge-marketing-sales-blog-mhpronews-com75x75-By LATonyKovach.com

Aldi and growing your Manufactured Housing Sales

January 4th, 2015 No comments

The essentials of life are food, clothing, shelter and transpiration. We in the manufacture housing side of shelter can learn a few things from low cost grocery leader, Aldi.

For those who may not yet know the chain, Lewis Lazare in The BizJournals tells us about Aldi:

"For the fourth year in a row, ALDI was named the top low-price grocery store chain in America, according to a new surveyaldi-grocery-store-304xx1306-872-0-242-eric-biz-journals=credit-.jpg conducted by independent research firm Market Force. ALDI, which has its United States headquarters in Batavia, IL., ranked ahead of familiar discount grocers such as Costco, Walmart and Trader Joe's in the low-price category."

ALDI President Jason Hart said. "Our accelerated expansion plan is a testament to the millions of shoppers who have embraced the ALDI approach to offering the highest-quality products at the lowest possible prices in a simple, easy-to-navigate shopping environment."

Lazare goes on, saying: "In addition to its top ranking among low-price grocers, ALDI also ranked as one of top three favorite grocery store chains in America in the new Market Force survey, which polled more than 6,000 consumers. ALDI was third among the top three, behind top-ranked Trader Joe's and Publix."

Lazare says, …"the grocery chain has nearly 1,300 stores in 32 states, with most located in the eastern half of the nation. ALDI is embarking on an aggressive expansion plan. Last December, the grocery chain said it will open 650 new stores in the U.S. over the next five years."

The Take Aways

Now the possible take-aways from this Aldi success story for MH Pros are many. For example, Aldi stores used to attract certain economic groups. Today, it's no longer a surprise when you see a Mercedes Benz, Lexus or other luxury car in the parking lot, next to the Fords, Toyotas, Chevys, Hyundais, Chryslers, et al.

Aldi stores are clean and well organized. The staff is efficient because they are well trained. They have processes in place that work.

Can learning the secrets of Aldi's success apply to MH pros? You bet.

If you are one of the over 2000+ MH pros who are expected to be at the Louisville Manufactured Home Show, please come by our two Seminars. One free seminar is on marketing. The other free seminar is on selling.

Last year, we had standing room only for many of the Business Building Seminar sessions, so the Show Management has upped the seminar room space about 30% to accommodate the ever growing crowds who come every year to learn about financing, improved marketing, sales, lessons learned in MHCs, and more.

Seriously want to sell more MH in 2015?

Then come to the Louisville Show and/or give us a call. Registrations are up by 49 over last year's post 2010 record, and are still rising by the dozens daily!

FYI, if you want to grow your results in 2015, you might find this true story of a current client of ours – told in their own words and linked here- of interest.

Our booth at the show is #115 near the main entry. Please stop by the seminars and or our booth and say hi. ##

float: left; margin-top: 8px; margin-right: 10px; margin-left: 10px;by L. A. “Tony” Kovach.