Archive for December, 2014

Kid’s Bicycles, 3 tips for Selling more Manufactured Homes in 2015

December 28th, 2014 No comments

Trying to guess what a child's bike has to do with selling more manufactured and modular homes in 2015? If you're guess is something like falling off the bike, you may be a winner. Let me explain…

tamas-kovach-christmas-bike-olaf-posted-cutting-edge-blog-mhpronews-Our son got a new bike for Christmas. He's almost 8 now, so he's excited! We go out in the street (it's quiet here) and he starts to peddle, turns to hard and takes a tumble. He does that again. Then again. So we enter into the process of dad giving son bike riding lessons. By lesson number 3, no falls on his longest bike ride ever.


I asked my son Tamas (pronounced "Tah Mash," Thomas in Magyar) yesterday, what are you learning?

  • "Face your fears."

  • "Do not turn too sharply."

  • "There is a process and procedures for riding a bike successfully." (No kidding, he said these things, word for word. If you are going to the Louisville Show, you'll meet Tamas and can ask him. Last year, he passed out 700 plus business cards…he's amazing! He'll be a booth #115, right near the main entrance onto the show floor.)



1) Face your Fears

Be it fear or “stuck in a rut,” too many are afraid of change. Yet change is the only way to advance, period.


Do you want that huge, same clunky bag phone from the 1980s? Or the sleek smart phones of today? Changes made that possible.


See what change is doing for Dwayne Somerville's MH sales, please read his guest column, linked here. Dwayne will also be at the Louisville Show, at both of my seminar sessions, linked here.dwayne-somerville-fairfield-homes-land-com-posted-inspirations-blog-mhpronews--150x150


FYI, if this happens to be your first time reading one of these columns, keep in mind that I've worked for years in MH Retailing and MH Communities, driving better results…for more details, click here. What we teach works whenever it's properly applied, period.


2) Do not turn too Sharply


There is a balance in learning. What an experienced bike rider can do, the newbie can't.


So don't expect that trainee to make "a sharp turn" without losing balance and falling over. Every child needs a coach. Don't almost all professionals have coaches, teachers, consultants and instructors too?


With coaching, Patience and Persistence pays. But there is more…




There are processes and procedures for marketing and selling MH successfully


Do you know the KYPs? If you do, are you practicing them?


Do you know SIB-KIS?


Are you feeding the mind routinely in ways that will raise your sales results?




There is more, of course, and we will talk about it at the Louisville Show. Most industry pros can attend free the show free, for those details, see this link here.


Come and See why Dwayne's said what he said, and what his team and his team's experiences are like.


Then you'll understand why so many have shared their kudos on Linkedin, or in letters, videos etc..



Learn Live at Louisville for Free


At the Louisville Show, let me share with you in person over two decades of experiences in marketing and selling more homes in a pleasant and professional way. Manufactured Home Retailers and MH Communities, this works for you both.


Learn how a sinking location can have a profitable rebirth.


Learn how a decent or good location can become even better with good customer relations and a healthier bottom line.


You have the map to the seminars, which were standing room only again last year, so we have added more seating space! There's more besides my seminar insights, see the full seminar line up at the link here.


Make that an important step to growing your sales and bottom line in 2015. FYI…show registrations are up, again!


More on MH marketing and sales, next week… ##



latonykovach-com-brushed-cutting-edge-marketing-sales-blog-mhpronews-com75x75-By L. A. “Tony” Kovach.

Unique Perspectives Can Provide YOU with Unique Results!

December 17th, 2014 No comments

Sorry if this sounds immodest, but we have an unfair advantage – but that means you could have an unfair advantage too. Let me first say that someone could – in theory – ignore the news, not read and still be a success. In fact, there were some well known cases of that in the early- to mid-20th Century. But in the internet era – when government impacts your business, and so do markets and other factors – can you ignore the news, without taking increased risk? The combination of information and the right marketing and sales systems – properly applied – can yield terrific results. Because we work day by day with MHPros PLUS stay in touch with the news border to border and coast to coast, we have advantages others simply don't have. But you can have them too…


That lead in is supposed to make you think that as a marketing and sales manager, owner or professional, you have to have at least some degree of facts and information – news – to support and guide your efforts. For example, this week in our Daily Business News blog, we covered a story about an MHC operator who sees a huge new market opportunity. Want to know more? Click here. Another story we covered was about the top 10 things home owners and housing shoppers want. Do you think knowing what they are thinking might be useful to you as a marketer or sales professional? Of course!


Credit: llenrock.

An MHC operator looking for commercial financing? Are you into the CMBS what one of the GSEs has done that might be good for your business? The DBN linked here may have your answer – and the above graphic might help too! On the Masthead, you'll find aMastheadn amazing what if story! If you want to grow your business, and open your mind to what's possible, better surf on over and read The MH Impossible Dream? I don't know how sales pros can work without inspiration. To my knowledge, we have the industry's first and still only INspiration blog, written with the factory built housing pro in mind. Join the thousands who are IN with INspiration.


I won't say finally, because if you look at the home page – sloooooooooooooowly looking over all the Industry News Tips and Views Pros can Use © – you'll see TONS of Featured articles that can be very helpful for your business! Knowledge is potential power. Protect your attitude (thus the need for Inspiration). Feed the mind (the need for useful information). Then, get training and marketing that makes you and your team SING from the Hymnal of Great Results! Need help? Please check out what others say about our work on Marketing and Sales and give me a call. Until next time, make it a GRRRRR8 day! ## By LATonyK.