Archive for December, 2013

Va Va Va Va Voom! Volumes of Videos!

December 21st, 2013 No comments

Park the Stress. Discover the Lending Available Now for 2014. Prepare for Year 4 of the Manufactured Housing Comeback!

Let's Va Va Va Va Volumes of Video Voom, all about Louisville 2014.

48 Hot New Models! Dozens of Leading Exhibitors! Seminars, Networking, More!

An Adventure Mod!

When is the last time you saw a Dutch!

Finished Drywall Fleetwood! *

Manufactured Home Community Series Giles! *

More Videos to come!

Or check out the Louisville Show, 2014 website for more information or to be one of the thousands who will "go Louisville" where "Show Me The Money!" lives. Our industry colleagues at will be in booth #503 – please thank them for these fine videos and check 'em out!

Also, please come see us at, and will be in booth #115, right by the main entry into the exhibit hall.

We hope to See YOU in Louisville, where you will find plenty of VaVaVaVoom! ## 

PS: Check our many Exclusive and Red Hot Featured Articles for November and see the other new stories at too.

L. A. "Tony" KovachL. A. 'Tony' Kovach | |
Business and Public Marketing & Ads: B2B | B2C
Websites, Contract Marketing & Sales Training, Consulting, Speaking: | | Office 863-213-4090

Connect on LinkedIN: 

“’Tis the Season” for a Marketing and Sales Lesson!

December 15th, 2013 1 comment

The holidays are here. Hanukah – the Festival of Lights – came early this year and has now passed. Christmas and New Year's are coming up rapidly, and for over a billion souls, this is Advent. People marketing and selling homes are starting to think or run 'tax refund' ads – which are fine – but there is an amazingly important and ever so easy lesson that this holiday season ought to bring to mind for all.

Here it is. It's soooooooooooooooo simple. Don't miss this one, because it is foundational to everything else that you do.

Do unto others as you would have others do unto you.”

Yes, that's it. Don't shrug or laugh, because this is huge! Understood and properly applied, it's powerful!

Indeed, ancient Greece, Rome, Egypt, China, India and faith traditions around the world have some saying that is similar to this one. Wikipedia cites this as an example from Greece:

"Do not do to your neighbor what you would take ill from him." – Pittacus[18] (c. 640–568 BC)

In the Jewish faith, we find many examples, but let's use this one:

“You shall not take vengeance or bear a grudge against your kinsfolk. Love your neighbor as yourself: I am the LORD.” —Leviticus 19:18

For Christians, “Do unto others as you would have others do unto you.” is found in Matthew 7:12 and see also Luke 6:31.

Islam has its elements too, “…and you should forgive And overlook: Do you not like God to forgive you? And Allah is The Merciful Forgiving.” — Qur’an (Surah 24, "The Light," v. 22).

The above it not to say that all religions and cultures say the same and do the same thing, because they are different. But this sampling does point out that in much of human history and religious belief see this as an important element.

So is it any wonder that this concept ought to be the foundation for all long term marketing, sales or management career success? It should be obvious!

I've mentioned my friend, colleague and published author – Greg McClanahan – who is running a very successful factory built home sales operation. You can bet that Greg has those words engraved in his mind and heart.

do-it-right-lou-holtz-posted-mhpronews_com-masthead-blog-1(1).pngTim Connor, who is a library of knowledge when it comes to selling and management, ends every one of his popular Words of Wisdom blog posts with the words – “In His Service” – before signing his name. Tim and I have worked together, corresponded and spoken often. You can bet that this phrase – “Do unto others as you would have others do unto you.” – is at the core of what Tim lives and breathes. Tim has helped companies sell tens – even hundreds – of millions of dollars in products and services, and he has sold over 2 million copies of his own books. Do you think he knows something about selling and management?


FYI, you can see a brief review on both Greg's book and Tim's latest book at this link.

In my own work, I'm always thinking 'win-win' vs. 'win-lose.' Why? Think about it. “Do unto others as you would have others do unto you.” suggests a win-win. If we both benefit from an exchange, then we have done unto the other what we would have wanted ourselves.

Good customer service! It is soooooooooooooooo simple! Yet it is so profound.

When I'm training people, I often mention this framed quotes shown by successful football coach Lou Holtz. It has hung for years over my desk.

Do Right

Rule 1: Do What's Right.

Rule 2: Do Your Best.

Rule 3: Treat Others Like You Want to be Treated.

Three questions people ask about you.

  • Can I Trust You?
  • Are You Committed?
  • Do You Care About Me?

Ladies and Gents, that's at the core of all that we strive to do. You and I may disagree or see something differently on this or that. But so far, no one comes up to me at a live event and has ever said, 'are you committed to the Industry?' They see it in almost every word written and those spoken too.

If we care about our customer – whoever our customer happens to be – if we care about our team mates, then amazing things begin to happen. “'Tis the Season” to reflect on this powerful marketing and sales lesson. If what you plan or do passes these simple tests, you've take huge steps towards success. ##

PS: Check our many Exclusive and Red Hot Featured Articles for November and see the other new stories at too.

L. A. "Tony" KovachL. A. 'Tony' Kovach | |
Business and Public Marketing & Ads: B2B | B2C
Websites, Contract Marketing & Sales Training, Consulting, Speaking: | | Office 863-213-4090

Connect on LinkedIN: 

Shopping with Soheyla, Savvy Holiday Tip!

December 8th, 2013 No comments

(Editor's note to: Regular Cutting Edge Readers, we will pause this week, to present a special Shopping with Soheyla! We will return to our regular topics next week, but do read this, because it ties into everything that we pros ought to do!)

s-shopping-with-soheyla-75x75-mhstore-In the inaugural Shopping with Soheyla! readers were teed up for a savvy shopping tip. We also peeked at how we could shop our way to success in manufactured housing. We will begin with a number Tony shared with me, which was quite amazing. If just 10% of all manufactured housing pros shopped online with our savings-focused MHStore – using the same sites you may already use – we could start a half-million dollar marketing campaign to boost the industry. You should be that 1 in 10!

Tony will tell people in Louisville how much can be done with that $500,000. It is more than you might imagine, because it will improve the image of our industry and thus boost sales for all involved.

Enough of that for now, because now it's time to stop and shop!


s-shopping-with-soheyla-75x75-mhstore-I teased you with the true story of a perfume, purchased at Northbrook Court in Glenbrook, IL – sold as an exclusive in a store north Chicago suburb. $175 at the time and worth every penny. But when I was ready to buy it again, I went to eBay and found it for $65, same box, same bottle, same scent, full guarantee, everything!

This isn't my only super-bargain, brand new-out-of-the-manufacturer's box find on eBay! Once a red-hot site, many have now "forgotten" about using it. Don't be one of those who overlooks it, using eBay can save you money! 

Click Here

You try it! Compare and see for yourself the next time you want to do some bargain hunting for the same name brand items.  Only you can and should pay less!

Next, is Amazon! You may already use Amazon for books and other of the tens of thousands of more name-brand bargains.

The make it a point to shop Amazon through the MHStore! When you do, you will be supporting the MH Image and Education Campaign! (MHIECampaign)

Before you start to shop, just click through the MHStore!! When you do, about 2% of what you buy will support the MHIECampaign.

Please stop by our booth #115 at the Louisville Show and say hi. Get a free photo you can use in marketing with our son Tamas. It grabs attention for the retailers and communities who have done this!

More shopping tips are coming your way. 🙂 See you again in our next episode of Shopping with Soheyla! ##

s-shopping-with-soheyla-75x75-mhstore-Soheyla Kovach does IT/Webtech and support services for Lifestyle Factory Homes, LLC, the parent to and,black-friday-christmas-sale-savings-online-walmart-best-buy-amazon-ebay-orbitz-cheapo-tickets-car-hotel-rentals-travel-150x150 among other online factory built housing industry focused platforms.

Soheyla was once 'scared' to shop online, and now she loves it! Come Shopping with Soheyla. Brag about your treasures and finds through the MH Store and please put Shopping with Soheyla in the subject line, thanks! Or call 863-213-4077. If you go to voice mail, please leave a message, Soheyla may be shopping!