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Archive for September, 2013

Improve our Industry’s Image the easy way by Sharing the Facts!

September 22nd, 2013 No comments

Let's keep this short and sweet. Do you think our industry's image can improve? You do…I think so too! One of the many false 'tags' on our industry has to do with the myth that we blow away with the first big wind.

That is a myth that is far from the truth, as the video linked below PROVES.

manufactured-home-hit-by-tornado-and-high-winds-posted-cutting-edge-blog-mhpronews-com-.png

http://ManufacturedHomeLivingNews.com/dramatic-video-of-a-manufactured-home-hit-by-a-tornado-and-high-winds/

The pace of views on this video, which has been online or about a year, is heating up in the last 2 months! It is already one of the top manufactured housing informational videos online, and with good reason.

Take 2 and do this,

  • share the link of this video with everyone you know in the manufactured housing industry. They need to know the facts as much or more as the general public does.
  • Then, share the link to the page with the video with everyone else!

STOP AND THINK

How many hundreds of thousands of more people would be considering a manufactured home if they didn't have this false narrative in their heads about our homes blowing away at the first puff of air?

There is NOTHING more powerful than SEEING WITH YOUR OWN EYES the truth.

The facts on the video ought to be memorized by any manufactured housing pro.

Sharing is how we can make this old myth die, and when that myth dies the quality and quantity of your prospects at communities and sales centers will go up. Fight the myths by sharing the facts. It is just that simple.

Now, just do it. ##

PS: Check our many Exclusive and Red Hot Featured Articles for September and see the other new stories at MHLivingNews.com too.

L. A. "Tony" KovachL. A. 'Tony' Kovach
ManufacturedHomeLivingNews.com | MHProNews.com |
Business and Public Marketing & Ads: B2B | B2C
Websites, Contract Marketing & Sales Training, Consulting, Speaking:

MHC-MD.com | LATonyKovach.com | Office 863-213-4090 

Connect on LinkedIN:
http://www.linkedin.com/in/latonykovach 

Attitude and Success

September 15th, 2013 No comments

We've long believed that outlook and attitude are important, which is one of many reasons we have had an Inspiration blog on our MHProNews.com site since early on. I had this clipping in a notebook, and during our recent packing to move process, saw this and felt it was an ever timely item to share.

The following is quoted from Texas A&M Coach Bob Starkey's “Hoop Thoughts” website.

"The longer I live, the more I realize the impact of attitude on life. Attitude, to me, is more important than facts. It is more important than the past, than education, than money, then circumstances, than failures, than successes, than what other people think, say, or do. It is more important than appearance, giftedness, or skill. It will make or break a company, a church, a home.

The remarkable thing is we have a choice every day regarding the attitude we will embrace for that day. We cannot change our past. We cannot change the fact that people will act in a certain way. We cannot change the inevitable.

The only thing we can do is play on the one string we have, and that is our attitude. I am convinced that life is 10% what happens to me and 90% how I react to it. And so it is with you. We are in charge of our attitudes."

            -Charles Swindol

I can see why a coach would love this quote, don't you? Why not share this with your peers and colleagues and remind them that:

  • manufactured housing is about half the cost of conventional homes, according to the U.S. Census Bureau statistics.
  • That incomes are down, but expectations go on for the American dream of home ownership.
  • 10,000 are retiring daily, and many of those don't make enough to make ends meet on.

We could give a host of reasons why we ought to have a good attitude, but the fact is that attitude comes from within, not without. Do you see the glass as half-empty or half-full? Start looking for the good, start making the most of what you have every day.

eagle_in_flight-wedge_tailed-credit-wikicommons-posted-free-resources-mhpronews-com-.jpg

Eagles fly high, its chickens that don't fly.

Attitude can make or break you or a team member, so it truly does determine someone's altitude. ##

PS: Check our many Exclusive and Red Hot Featured Articles for September and see the other new stories at MHLivingNews.com too.

L. A. "Tony" KovachL. A. 'Tony' Kovach
ManufacturedHomeLivingNews.com | MHProNews.com |
Business and Public Marketing & Ads: B2B | B2C
Websites, Contract Marketing & Sales Training, Consulting, Speaking:

MHC-MD.com | LATonyKovach.com | Office 815-270-0500 |

Connect on LinkedIN:
http://www.linkedin.com/in/latonykovach 

The Thing Needed

September 6th, 2013 No comments

It can be very helpful to go back in time, and compare 'then with now.' The downloadable attachment below has many relevant points, and it was written years before I got into consulting. The points in sharing this are many, and can benefit all with an open mind. One of the points are that the basics – the fundamentals – are among the keys to success, and this article has a number of those fundamentals!

The article attached was first published in the November 1988 issue of what was then call the Mobile/Manufactured Home Merchandiser, later re-named, Manufactured Home Merchandiser magazine. While much has changed in technology, terminology, attitudes and styles, it is surprising how some of the basics then are just as true today as when the attached downloadable article was written.

At the time, yours truly was the proud owner of a manufactured home retail center that was growing rapidly, in spite of the economic collapse that had taken place in oil-boom-to-oil-bust Oklahoma. My personal part of the business was marketing and sales – sound familiar? – while others at our center did a very fine job of other necessary functions like bookkeeping and lender relations, service and delivery coordination.

During a time when 80% of the retailers folded then in Oklahoma (sound familiar to the MHIndustry post 1998? Or the MHIndustry post 2008?), humble S&L Homes (we sold repos for S&L's, new and other pre-loved homes) was growing, growing, growing. We hit the top 1% of all retailers in the U.S. our third year in operation, all during a down market when other dealers that were far better established vanished.

Why? How?

Please read the article, because many of the basics then are the same basics today.

Are there differences? Sure – like change “mailers” for “email” or social networking. Change print for the Web. Change TV and radio for YouTube!

The reality is that we can market better today for less, for those who are willing to learn and do it. We can also sell better then than now, for those who are willing to dig in, learn and do.

My road to business ownership was not easy. There was no rich relative, no SBA loan and most of the 'training' came from reading and a handful of seminars, but also boat loads books and audios personally invested in to advance myself.

A tag line came across a public service announcement the other day that applies to all of us.

Learn to read. Read to learn.

That same issue of the Merchandiser had articles from people like Guy Laird (remember him?) and Bill Carr (still active!) that were among the many that I devoured every month. I would have proverbially killed to have had access to all that we share on MHProNews.com monthly, because reading was the path to learning more and earning more.

In my career run up to opening S&L, yours truly managed at 3 retail centers and assisted at a 4th before jumping into ownership.

If you are an owner, encourage your people to learn more. Yes, someday, they may leave you. But in the mean time, you will be earning more and so will they! The good performance of some tends to lift the performance of others.

So the rising tide tends to raise all ships.

If you are an employee or contractor, absolutely make it your business to learn all you can. Read daily (yes, every business day). Go to meetings, attend seminars.

Learn not just from the present, but from the past.

Learn from every mistake. Learn from every success.

Keep a good attitude!

Sure, a smile came when my eyes revealed how much younger I looked in the picture on the last page of the attached article! I wonder what happened to the others in that photo, after the business was profitably sold, we eventually lost track of each other (no email or Facebook then).

What we did as signage then, would not be what I would do as signage today. We'd be talking social networking and lots more online stuff in such an article.

But much of it applies – attire, attitude, training, marketing, sales basics – so much that you may want to read and re-read this, because it covers the fundamentals – the basics of success – quite well. But you can decide that for yourself!

Near the end of the attached article, there is a phrase yours truly typed 25 years ago. Doing what is needed. Doing the things needed is the only pathway to success.

No one will hand it to you. Everyone has to earn it in some form or fashion! Do what is needed, whatever that 'thing' is. It will pave the way to your future. ##

Download the article

Increasing Sales in a Down Market –
Mobile/Manufactured Home Merchandiser, November 1988 – by L. A. Kovach.

PS: Check our many Exclusive and Red Hot Featured Articles for September and see the other new stories at MHLivingNews.com too.

L. A. "Tony" KovachL. A. 'Tony' Kovach
ManufacturedHomeLivingNews.com | MHProNews.com |
Business and Public Marketing & Ads: B2B | B2C
Websites, Contract Marketing & Sales Training, Consulting, Speaking:

MHC-MD.com | LATonyKovach.com | Office 815-270-0500 |

Connect on LinkedIN:
http://www.linkedin.com/in/latonykovach