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Archive for December, 2012

Each Reach Two

December 30th, 2012 No comments

Do you long for 2013 to be better than 2012, 2011, or 2010? Are you ready to do more than just wish for it? There is a simple way to improve YOUR business and our industry; so simple, it just might surprise you. It is each reach two. Let me explain and start with a real life example.

As part of a LinkedIn discussion group with home builders, I started a topic: Why is there so little positive cross-contact between on-site home builders and factory home builders? This has lead to a robust discussion, some modest clashes, but all of it good because it is drawing out perspectives that others sincerely feel and which can only be dealt with once they are heard and understood.

One of those in the group who engaged in the above noted discussion asked this: I wonder if someone can write a topic on this and the inevitable question of if manufactured homes will ever become mainstream.” Excellent question!

We have in various markets and at different times in our industry's history already been mainstream, and sadly in some markets we let that slip away. But if we merely accept the fact that others 'don't get it' about MH, then we are part of the problem and not part of the solution.

Yet the answer is so simple!

Introduce others – in a non-sales way – to the potential and reality of manufactured and modular housing. The key is the smart, light touch. Don't sell them. Show them, open their eyes.

Each reach two

We estimate there are some 250,000 professionals – owners, executives, managers, rank and file – who are involved in manufactured housing day by day. Factor in modular housing, that number swells. Now what if we applied the 80-20 rule and said that 20% of those are true leaders who care enough to grow the industry through a simple step.

That simple step is for each committed owner or professional to invite two other professionals they know OUTSIDE of the Industry to better understand MH and factory building. If each committed person would reach two, it would start that ripple in the pond effect that would grow our industry organically with only a modest investment, of mainly time. Imagine each of those two, reaching two more…and so on.

If you are still reading, you are likely to be in that 20%, so now I'm talking to YOU. Make a list of the professionals you know that you'd like to positively influence about manufactured and modular homes. Here is an idea starter for a potential list:

  • Realtors. Influencing an area real estate broker is a smart way to influence others they touch in the home shopping process.
  • Conventional builder/developer. Similar idea to the above. What if the local builder started using factory construction instead of on-site construction? What a powerful statement that would make for our Industry, and it would be a win for many builder/developers too.
  • Banker/Lender. Bankers are powerful centers of influence with local businesses and others in their community. Getting a banker's eyes truly opened about the benefits of manufactured or modular home would be a win for you and for others too.
  • Investors. Maybe you know someone who manages a pension, insurance or endowment trust fund. Or perhaps you know someone who is simply a private investor. These investor types make an ideal candidate to 'introduce them to manufactured housing opportunities.'

You don't have to stop there. Think local political or public officials, media personalities, etc.

Smart Greed

Whether you are a line worker in a factory, a community manager, a sales or leasing professional or an owner or executive in a business, you have a direct stake in your company and our industry's success. The more who respect manufactured housing, the more manufactured housing sales will be made. The more sales that are made, the greater your job security, advancement potential or profit potential. It really is that simple.

 

So freely sharing with others how with the appeal of our industry is a smart think to do.

Personally and locally or through others

It could be as simple as taking someone in one of those influential groups noted above out to lunch, and then bringing them to see a nicely dressed out model home. The whole interaction may just take 90 minutes to two hours.

handholdipadwithplan-free-digital-photos-net-.mhmsm-com

Another approach can be the one some forward thinking professionals are doing in concern with this year's Louisville Manufactured Housing Show. And that is the pre-show event that is designed to be an 'eye opener' to others not yet 'into' our Industry. It is aptly called Introduction to Manufactured Housing Opportunities Day. We call this the INTRO event.

The INTRO event is the lunch concept on steroids. Because it will be breakfast, lunch and an all day meeting with what what an industry pro called “a stellar line up!” of manufactured housing leaders and professionals. That man is already in our industry, but was so impressed with the line up, he is coming and bringing someone along too.

What Each One Reach Two could Yield

If each of those two you reached touched two more the next month and those two touched two the following and so on, at the end of a year, that initial outreach of 2 would be 4,096 people. If 50,000 pros did that in January 2013, by the end of 2013 we would have influenced through that ripple effect 204,800,000. That's virtually equal to every adult in the U.S..

Okay, granted that it wouldn't play out exactly that way! But what if 1/12 of that outcome was achieved? That would still be 17,066,666 individuals positively influenced towards manufactured housing. That's almost equal to the number of Americans who already live in MH.

The point is whatever that number would be, it is a simple way to get the ball rolling for 2013 to grow our industry anew. Growth is good for everyone involved.

Builders and Realtors would arguably benefit from having options to offer that they don't currently have.

Bankers and Investors need to know that lenders in our industry are doing well. Two of the bigger investors, Warren Buffett and Sam Zell, are doing very well indeed.

Think about the two (you don't have to limit it, but do at least two – I personally do more) you'd like to reach out to. Think about inviting them to lunch, or send them the link to

Either way, just do it. Then, get your industry colleagues or team mates to do the same.

The journey of a 1000 miles begins with one step. The first one! Make each step positive and you will be surprised at the end of the year all the good that comes from even simple efforts to advance your career, business and the industry. ##

PS: Check our many Exclusive and Red Hot Featured Articles for December and see the

other new stories at MHLivingNews.com too.

l-a--tony-kovachL. A. "Tony" Kovach

MHLivingNews.com=Re-Discovering and Spotlighting the MHLifeStyle

MHProNews.comMHMSM.com = Industry News, Tips and Views Pros can Use

Services:B2BandB2CAds, Proven MH Marketing & Sales Systems, Websites other Industry Solutions.

Office –815-270-0500

latonyk@gmail.com or tony@mhmsm.com

www.MHC-MD.com

http://www.linkedin.com/in/latonykovach= connect with me on Linkedin.

http://pinterest.com/latonyk/manufactured-home-lifestyle/

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Whether you think you can or whether you think you can't, you're right. – Henry Ford

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The Choir

December 26th, 2012 No comments

We've all heard the saying about preaching to the choir. Someone may comment to me about about some forward looking thought being shared about manufactured housing. "Your preaching to the choir, Tony." That's good! Because a choir stays in practice precisely by signing the same tune from the same page of music.

Whatever your mission is, survey “the choir” you are in or have. Are they all in the same page? Have they all been practicing from that same sheet of music? If you aren't the manager of 'the choir,' pass along this message to the one who is and be their right arm in supporting the mission. Achieving a worthy goal pays off for all involved.

Making New Year's truly brighter

Many companies have finished their budgets for 2013. In those budgets are often goals and projections. If you ever fail to hit those goals and projections, what happens? Is their an individual or team debrief to see what went awry?

More to the point, was everyone on the same page to begin with? Is the choir practicing its tune, measuring against the goals that have been decided upon?

There is tremendous value in goal setting. Books and headline speakers galore have preached the value of putting your goals in writing and then working out the steps to make those goals a reality.

When the members of the team are reinforcing that message and working towards it, the odds of accomplishment shoot up.

Whether you are an association, a company, have a plant or location that you manage, practice preaching and "singing to the choir." Make sure that everyone is on board, that everyone has the tools and resources needed to accomplish their part of the goal. That's akin to making sure that everyone has the right song sheet for their part in the performance.

Look at the photo of the choir. What do you see?

A)Everyone if facing in about the same direction.

B)Everyone is in 'uniform.' See below.

C)Everyone is singing from the same sheet of music. When you think 'music, think about your goals, objectives and play book!

“Uniform” is defined in part by Dictionary dot com as follow:

u·ni·form [yoo-nuh-fawrm] adjective

1.
identical or consistent, as from example to example, place to place, or moment to moment: uniform spelling; a uniform building code.

2.
without variations in detail: uniform output; a uniform surface.

3.
constant; unvarying; undeviating: uniform kindness; uniform velocity.

4.
constituting part of a uniform: to be issued uniform shoes.

5.
Mathematics . occurring in a manner independent of some variable, parameter, function, etc.: a uniform bound.

All success is a matter of proven systems! You build a home successfully, because you have followed a uniform system to build it correctly. Communications and training are part of the process of becoming 'uniform' in consistency.

Finally, messaging!

Get your witnesses on the same page. Make sure that you have not just a soloist singing the organization's message, but many voices all of which blend together to carry the message ahead.

Make 2013 a year for your 'choir.' Be a part of the Industry's choir too through active engagement at trade shows such as Louisville and Tunica and through active engagement in your well established state or national association. If you do, you will look back a year from now and realize how valuable these principles were to your success in 2013. ##

PS: Check our many Exclusive and Red Hot Featured Articles for December and see the

other new stories and 'Purely Political' cartoons at MHLivingNews.com too.

l-a--tony-kovachL. A. "Tony" Kovach

MHLivingNews.com=Re-Discovering and Spotlighting the MHLifeStyle

MHProNews.comMHMSM.com = Industry News, Tips and Views Pros can Use

Services:B2BandB2CAds, Proven MH Marketing & Sales Systems, Websites other Industry Solutions.

Office –815-270-0500

latonyk@gmail.com or tony@mhmsm.com

www.MHC-MD.com

http://www.linkedin.com/in/latonykovach= connect with me on Linkedin.

http://pinterest.com/latonyk/manufactured-home-lifestyle/

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Whether you think you can or whether you think you can't, you're right. – Henry Ford

Seasonal Marketing Greetings!

December 19th, 2012 No comments

Do you do seasonal marketing for your factory-built home business? Most retail focused manufactured home operations remember to do 'tax time' promos. But do you also do promotions for Valentines, St. Patrick's, Mother's Day, Memorial Day, Father's Day, July 4th, Labor Day, Halloween, Thanksgiving, Christmas and others?

You should. There are good reasons why big retailers, home shopping networks and others use seasonal outreaches. Let's look at three:

  • One, it creates a built in sense of urgency that you didn't have to artificially create.
  • Two, it helps others relate to you and your offer on a different level than just your home, community or service.
  • Three, these celebrations are routinely 'feel good times,' so they can often pass along 'feel good' emotions to you for using them.

If you are a business to business instead of business to consumer,, should you still add a seasonal touch to your marketing messages? Short answer, why not?!

Try seasonal marketing. We do it with our clients, you should too.

That said, Merry Christmas to you and all those whom you love! ##

Image Credit: flickrcc keibi merry christmas angel

PS: Check our many Exclusive and Red Hot Featured Articles for December and see the

other new stories and 'Purely Political' cartoons at MHLivingNews.com too.

l-a--tony-kovachL. A. "Tony" Kovach

MHLivingNews.com=Re-Discovering and Spotlighting the MHLifeStyle

MHProNews.comMHMSM.com = Industry News, Tips and Views Pros can Use

Services:B2BandB2CAds, Proven MH Marketing & Sales Systems, Websites other Industry Solutions.

Office –815-270-0500

latonyk@gmail.com or tony@mhmsm.com

www.MHC-MD.com

http://www.linkedin.com/in/latonykovach= connect with me on Linkedin.

http://pinterest.com/latonyk/manufactured-home-lifestyle/

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Whether you think you can or whether you think you can't, you're right. – Henry Ford

Factoids

December 15th, 2012 No comments

We've looked at sales tips, motivators, Pinterest pages, blogging and infographics among the many tools you can use to advance manufactured housing. Today, lets look at factoids.

Factoids are brief statements of fact. When used in colored text backgrounds they can grab attention and make a visual (emotional) as well as logical impact.

The factoids above about almonds are an example used on a product package. You could use factoids to express high-impact info about your business, a community's features, your model homes, your financing plans…

…almost anything!

Influencers: Changing Minds

You can see an example of factoids on the page linked below.

LouisvilleManufacturedHousingShow.com/introduction-to-manufactured-home-opportunities-day/

Ever want to change the mind of an investor, conventional housing pro or a person of influence? By sharing the link above, you can help change minds, one at a time.

Can't beat them?

There are some old saying that you just have to "Turn it Around!" Instead of, "can't best them, join them" we need to say,

"Don't beat them, let's have them join us!"

– The Elk

By making a habit of sharing factoids or reaching out to change the minds of people of influence, you can make the acceptance – and profitability – of our Industry grow.

By adding one or two easy things to your activities a week, you can make an amazing impact over the course of the year. The alternative is to keep doing the same things, the same tired, old way and get the same result…nah, not so smart

Make the commitment now to improve yourself, your location and your company. ##

PS: Check our many Exclusive and Red Hot Featured Articles for December and see the

other new stories and 'Purely Political' cartoons at MHLivingNews.com too.

l-a--tony-kovachL. A. "Tony" Kovach

MHLivingNews.com=Re-Discovering and Spotlighting the MHLifeStyle

MHProNews.comMHMSM.com = Industry News, Tips and Views Pros can Use

Services:B2BandB2CAds, Proven MH Marketing & Sales Systems, Websites other Industry Solutions.

Office –815-270-0500

latonyk@gmail.com or tony@mhmsm.com

www.MHC-MD.com

http://www.linkedin.com/in/latonykovach= connect with me on Linkedin.

http://pinterest.com/latonyk/manufactured-home-lifestyle/

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Whether you think you can or whether you think you can't, you're right. – Henry Ford

Mobile Web for Smartphones?

December 9th, 2012 No comments

CNN Money reported in October 2012 that the number of active U.S. smartphones increased 57% to 95.8 million, and tablets grew 17% to 15.2 million. CNN: “In a sign that wireless habits are changing, voice minute usage increased just 1% to 1.2 trillion minutes, while texting increased 16% to 1.2 trillion messages.“

The CTIA's – “the wireless association” – president and former NFL wide receiver, Steve Largent, said “Americans love wireless and continue to rely on the most cutting-edge and innovative devices."

Largent added: "Clearly, we're using wireless more every day, and the consensus of experts is that demand will continue to skyrocket by more than 50 times within the next five years."

Given such facts and projections, it is no surprise that the access of the internet via smart phones, iPads and other tablets have skyrocketed.

As a result, one of the new 'pitches' by web developers to their prospects is to offer 'mobile friendly versions' of your website, for an added fee, of course.

Is a mobile version necessary?

First, you have to ask yourself what your target market is. The mobile web can be helpful with some groups, products and services. We have and do mobile friendly web-work with select clients and projects.

That said, let's be candid. If your website doesn't have a mobile friendly platform, it will tend to display the same (only smaller) on your smart phone or tablet as it does on your laptop or computer. Some nice looking websites (FoxNews is one of many that comes to mind) look pretty bland on their mobile web platform. So why would you and your company give up the better look AND pay more money?

More Important!

Certainly, should you decide to do a mobile web friendly site, offer your visitors the option to pick the normal view as well as the mobile friendly version.

Apple's iPads and iPhones don't support flash, so if your website uses them…they won't display!

Perhaps more important than the mobile web version is to have an appealing website, that displays properly across various web-platforms. For example, Adobe's Flash is popular for 'animations' and more, but because Steve Jobs and Adobe didn't get along well, Apple didn't provide support on their browsers for Adobe's Flash.

As an example, take a look at our MHC-MD.com website. That slide show animation on the home page could have been built in Flash, but it wouldn't have been visible on millions of mobile/Apple devices. So we built it using a different display technology instead.

The day may come when mobile web aps are a must have. But today, when designing or updating your website, make sure it is as cross platform friendly as possible. Otherwise, you may pay a lot of money for something that many won't see. ##

PS: Check our many Exclusive and Red Hot Featured Articles for December and see the

other new stories and 'Purely Political' cartoons at MHLivingNews.com too.

l-a--tony-kovachL. A. "Tony" Kovach

MHLivingNews.com=Re-Discovering and Spotlighting the MHLifeStyle

MHProNews.comMHMSM.com = Industry News, Tips and Views Pros can Use

Services:B2BandB2CAds, Proven MH Marketing & Sales Systems, Websites other Industry Solutions.

Office –815-270-0500

latonyk@gmail.com or tony@mhmsm.com

www.MHC-MD.com

http://www.linkedin.com/in/latonykovach= connect with me on Linkedin.

http://pinterest.com/latonyk/manufactured-home-lifestyle/

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Whether you think you can or whether you think you can't, you're right. – Henry Ford