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Archive for April, 2011

Positive Response of Manufactured Housing Industry and Opportunity for You

April 22nd, 2011 2 comments

In Tony’s Monday Masthead blog post, we featured this 3 year old video:

Manufactured Homes & Wind Storms…This may blow you away!

The video was very popular with retailers and community owner/operators among others. As a response to your calls and inquiries, we are going to offer an updated version of this copyrighted video, customized with your company name and phone number!

Use it on your website, in your blog or on your Facebook Fan Page.

We can make it for you at a fraction of the cost in time or money it would cost you. Please call 859-755-4115 or email Bob@MHMSM.com for a free quote.

We all want more sales and customers. Videos like this can make it a reality for you! Call or email today.

On the Road to MHI Congress and the Great Southwest Home Show

April 22nd, 2011 No comments

On the Road to Las Vegas and TulsaThis week, we will be in Las Vegas and Tulsa for the MHI Congress and Expo and the Great Southwest Home Show respectively.

Unless you’ve asleep under a rock, you’ve heard all of the reasons that you should be at one or both of these events. Well, here’s a couple of more reasons as if you needed them.

Wednesday, April 27 – Noon-1:30PM PDT – Publisher, Editor and Marketing Director of MHMSM.com L.A. ‘Tony’ Kovach and I will be presenting our “Dominate Your Local Market” Workshop at MHI Congress and Expo. This presentation has been a smash hit at the Louisville and Tunica Manufactured Housing Shows and now we are bringing it to Vegas! We’ve made a few updates to the workshop to make it work even harder for you. See you in Vegas on the 27th!

Thursday, April 28 – 11:15AM-12:30PM PDTEngaging the Media Successfully – How to Get Good PR for the Industry. Are you tired of taking it on the chin with local, regional or national media? Then this workshop and panel discussion is for you. Learn from these experienced professionals how you can engage the media successfully, so that you can build your business through more positive media coverage.

  • Mark Bowersox – Executive Director of the Indiana Manufactured Housing Association
  • L.A. “Tony” Kovach – Publisher, Editor and Marketing Director of MHMSM.com
  • Matthew Silver – Industry In Focus Reporter for Manufactured Home Marketing Sales Management (MHMSM.com)
  • Bob Stovall – IT, WebTech and Production manager for MHMSM.com

Stop by booth 610 at Congress and ask us about “We Sell PROFITS.”

Friday, April 29 – 10:00AM-11:00AM CDT – Publisher, Editor and Marketing Director of MHMSM.com L.A. ‘Tony’ Kovach and I will be presenting our “Dominate Your Local Market” Workshop at MHI Congress and Expo. This presentation has been a smash hit at the Louisville and Tunica Manufactured Housing Shows and now we are bringing it to Vegas! We’ve made a few updates to the workshop to make it work even harder for you. See you in Tulsa on the 29th!

Friday, April 29 – 2:00PM-3:00PM CDTEngaging the Media Successfully – How to Get Good PR for the Industry. Are you tired of taking it on the chin with local, regional or national media? Then this workshop and panel discussion is for you. Learn from these experienced professionals how you can engage the media successfully, so that you can build your business through more positive media coverage. NOTE: Some of the Las Vegas panelists noted above may not be able to attend the workshop in Tulsa do to prior commitments, so the details are pending.

Stop by booth 101 at the Great Southwest Home Show and ask us about “We Sell PROFITS.”

Happy Earth Day! | WordPress and Joomla! for Your Local Business

April 22nd, 2011 No comments

Happy Earth Day!Today, April 22, 2011 is Earth Day. Happy Earth Day!

Have you promoted any “green” items, such as Energy Star appliances, non-polluting alternative products, non-toxic items etc. that your business sells or services.

Even Energy Star rated or LEED Certified homes can be spotlighted today.

Missing an opportunity like Earth Day to get your name in front of your customer or prospect list is an opportunity lost forever.

There’s still time to send your Earth Day message today. But whatever you do…Don’t miss the next one!

via Happy Earth Day! | WordPress and Joomla! for Your Local Business.

Set aside time for online marketing

April 20th, 2011 No comments

footballs and online marketingWhat if you had to carry around a football all day, everyday. And at random times, 300 lb. men would come out of nowhere and tackle you. Do you think at some time, you’d drop the ball? I’d place the odds at close to 100%.

OK, so you have a million tasks you perform everyday in your business. One of them is taking care of your online marketing (the football). All day, random things come flying at you (the 300 lb. men). Think you might drop this ball? If you’re a normal, red-blooded human you will at some point.

Setting aside specific time for important tasks is the only way to be sure they get done. Setting a habit not only leads us to doing certain things at certain times, but also gives us that gnawing “something isn’t right” feeling when for some reason (distractions?), it doesn’t get done.

What tasks need to be done on a daily basis is determined by the requirements of your online marketing strategy. Consistency brings results. If you set your strategy to require daily actions, do them every day. If weekly, do them at the same time every week. If monthly, again be consistent, but don’t expect anywhere near the results of doing them daily or weekly.

Online marketing is not rocket science. It is the result of doing several little things over and over again. The magic is in the cumulative effect of those small efforts over time.

Whatever your online marketing strategy is, be sure to build enough time into your schedule on a consistent basis and you’ll see results before too long that will last well into the future.

Getting Technology Out of the Way

April 17th, 2011 No comments

You hear this a lot lately. It’s a philosophy that Apple has successfully employed since 1984. Get the technology out of the way and empower the user to imagine and create.

The truth is that hiding the nuts and bolts of advanced technology from the user reduces intimidation and allows a wider variety of people to use the gadgets we take for granted.

The same is true of your online marketing. When the technology behind your marketing tools is complicated or too time-consuming, they are not used to their full capacity. You end up getting a lot less value for your investment of time and money.

At MHMSM.com, we have always promoted a 1-2-3 Online Marketing Strategy™:

  1. Your website
  2. Your email marketing campaign
  3. Your social media strategy

Each of these three parts needs to be carefully planned in order to come up with an overall solution that allows the client (you) to manage their online marketing with maximum effectiveness and minimal expenditure of time and money.

A simple interface that is no harder to use than a word processor, use of automation wherever possible and integration of functionality allows even a non-techie to manage the day-to-day necessities of a powerful marketing system is essential to the success of any online marketing program.

Creating an online marketing strategy that accommodates these requirements takes some planning and is at the heart of the MHMSM.com 1-2-3 Online Marketing Program™. This plan didn’t come into existence full-blown, but has evolved over the years from our beginnings in the web marketing business in 1996.

Let’s take them one at a time.

1-Website and/or BlogYour website
Using the popular (with good reason) and easy-to-use WordPress platform to deploy your website enables you to have a traditional page-based website with the ability to place fresh content on your site on a regular basis. This is important to achieve and maintain good ranking in he search engines for your keywords.

If you can use Word, you can use WordPress to create or update content, insert or change images and manage an interactive website that truly incorporates social media.

The WordPress platform is Open Source (free to use) and the self-hosted version is extendable by the use of plugins to do much more than the core version does right out of the box.

This is currently the world’s best platform for developing a new website or for refreshing older, static websites.

Automation possibilities include automated backup, search engine updating, discussion management, connection with social networking sites such as Facebook and Twitter and much more.

2-Email MarketingYour email marketing campaign
An effective email campaign is still the best way of maintaining regular contact with your current and prospective customers. With an average Return on Investment (ROI) of over $45 for each $1 invested, email marketing in projected to be a major play in marketing for many years to come.

You need a solid platform to run your email marketing program, one that allows you to create multiple mailing lists, design and send an email as easily as WordPress allows a post to be created and supplies you with the tools to monitor the effectiveness of your Email Marketing Campaign simply and accurately.

I have used and tested all sorts of email marketing programs, applications and providers and I have to say that there is no better than Aweber.

Aweber is the granddaddy of Email Marketing Service Providers. Economical and easy-to-use, Aweber pioneered many of the services that emailers take for granted these days.

Offering over 150 templates to make your emails look their best and videos to guide you through the process, Aweber is as easy as it gets.

You schedule emails to go at any time you like so you can set up emails to go while you on vacation or a business trip and the system handles them automatically.

A completely automated autoresponder system lets to send a series of emails at predetermined times after a subscriber signs up.

You can even set it up so that the application sends an automated email every time to post to your blog.

Your first month’s service is only $1 and you only pay for the number of subscribers you actually have. Only at Aweber.

3-Social MediaYour social media strategy
Having a great social media strategy gets more important every day regardless of the demographic your customers fit into. For example, the age segment showing the fastest growth of Facebook users are the “over 55s.”

Once more, using available automation techniques and plugins can make your life easier. They can’t do ALL of the work for you, but they can make many functions fully automatic.

When we set up a 1-2-3 Online Marketing Program™ for our clients, we use WordPress plugins to not only allow visitors to easily “like” your Facebook Fan Page and quickly send your post to their Facebook, Twitter, LinkedIn and Tumblr accounts, we also set it up so that every new post is sent to Google, Bing, Yahoo, About.com, Facebook and Twitter – and you don’t have to do a thing to accomplish it.

And we offer ongoing training to make sure you always get the most out of your online marketing investment. Things change fast in this business and keeping you on top of those changes is what we do.

For more information on MHMSM.com services, visit the MHMSM.com.com website.