Archive

Archive for December, 2010

Recapping a great 2010, looking ahead to 2011

December 30th, 2010 No comments

When 2010 dawned, MHMarketingSalesManagement.com (MHMSM.com) was a great information source for our readers. We had a website that published articles on a monthly basis from some of the finest minds in manufactured housingand we were sending two emails per week, just as now, to keep our readers informed.

We also had three blogs, Tony Kovach’s the Masthead, my own Cutting Edge of Online Marketing and Tim Connor’s Words of Wisdom.

On January 25th, we added the Industry Voices blog which gave a place for anyone in the industry to sound off on topics that they though were important. Industry Voices has grown into a vital sounding board for the industry.

We followed with the Inspiration blog, launched on March 13. This blog has since featured some fine quotes, quips, videos and stories of an inspirational nature.

March 8 saw the introduction of the Newsletter blog that carries a copy of every email newsletter since that date. Anyone having a problem with the email can click a link and get the news on the blog.

June 4 saw the first News at Noon (NaN) Podcast featuring the voice talent of Erin Patla. Industry in Focus Reporter Eric Miller and Associate Editor Catherine Frenzel soon joined the NaN team and the synergy gave birth to the Daily Business News blog in November which carries all of the stories heard on NaN plus. The Daily Business News is updated throughout the day as stories present themselves.

MHMSM.com now carries more news and views than any other publication in the industry. At this writing, we are drawing over 1,200 visitors and 6,100 pageviews daily. That’s a long way from where we started and I’d like to thank all of our readers for making this success possible.

We have plans to make 2011 an even better year for MHMSM.com, the industry and you, beginning with the Louisville Manufactured Housing Show in January. What a great way to start a new year!

Finally, I am taking a few days to visit with family for the holidays. This blog will be back on January 3, 2011. I hope you’re having a wonderful holiday season and a very prosperous New Year.

Christmas Flashmob!!! Mariah Carey “All I Want For Christmas”

December 23rd, 2010 No comments

SantaMore than 300 dancers performed to Mariah Careys All I Want For Christmas, at Carousel Center, a mall in Syracuse, NY. With just 1 rehearsal these dancers created this amazing stunt!

Almost 800,000 views on YouTube. When it comes to marketing, it pays to “Think Different.” Merry Christmas everybody!

Seven Ways to Vastly Improve Your Website SEO

December 19th, 2010 No comments

Thumbnail of Google Search Results Page (SERP) - Click to enlargeWhen marketing on the Internet, the hunt is always on for ways to better our ranking on the search engines. Improving the Search Engine Optimization (SEO) of our content is one of the best ways.

Here are seven basic things you can do to improve the SEO of your website:

1. Domain Name – Having a domain name that contains the keywords that you are trying to rank for can have a significant effect on your placement in search engine rankings. AnytownManufacturedHomes.com will draw a lot better search results for “manufactured home anytown” than say, MurphyHomes.com. Could you improve your search engine rankings by changing your domain name?

2. Clear, keyword-rich URLs – When a Search Engine robot spiders your web page there a number of factors that influence how it indexes your page. The page name should clearly indicate the purpose of the page. A page named “manufactured-homes-in-anytown.html” does a much better job of that than a page names “homes.html” or worse yet “showcase.html” Can you improve your website’s SEO by using a better URL structure?

3. Keyword-rich Page Title – The page title may be the single most important element in your SEO strategy. If the content of the page is “Manufactured Homes in Anytown”, that should be the page title. I have seen many websites where the page titles either don’t match the content or are absent entirely. Do your page titles match the content of each page on your site?

4. Keyword-rich Heading – The heading is usually the first line before the content of a web page (see image below). It should contain the keywords for the page content. For maximum SEO effect, it should be wrapped in <h1> tags.

5. Keywords used in first paragraph of text – Always use the keywords of the page once or preferably twice in the first paragraph. Over use will hurt you as much as overuse. Be sure that the use of the keywords fits naturally into the flow of the text. Gratuitous use is also a no-no.

6. Image filenames and ALT tags – One keyword-use opportunity often missed even by professional developers is in the filenames and “ALT” tags of images on the page. “ALT” tags are what a browser displays when an image fails to load for some reason. Since images are generally used to support text, their filenames and “ALT” tags should easily contain page keywords. Do not try to cram keywords into images such as bullet points, spacers, etc. These images should contain “ALT” tags but the tags should be empty to help support easy access for those using text-to-speech technology.

7. Use keyword-rich text for internal links – When you link inside you website to other pages or articles, never use just “Click Here” as link text. That doesn’t help you at all. If a link is to a “recently installed home in anytown” use that as the link text. It helps SEO for the linked page.

Well, that’s seven tips for improving your web pages SEO. If you use them, you should be able to move up a few notches on the Search Engine Results Pages (SERPs).

If you are using WordPress, Joomla! or another CMS system, the software will handle most of these automatically. If not, they need to be coded by hand. Do not underestimate their importance. If you aren’t sure your website is taking advantage of these SEO methods, you should have your website reviewed professionally.

Page Elements

Marketers, You Need to Read The Gary Halbert Letters

December 16th, 2010 No comments

Gary Halbert photoIf the title stumped you (who is this Gary Halbert guy?), you need to head on over to the Gary Halbert Letter website where his newsletters are archived and have a look.

Profane, irreverent, witty and highly effective as a sales letter copywriter, Gary Halbert was one of the legends of the marketing business. He died too young, but his writings live on.

There are about 100 of Gary’s newsletters which he produced at the rate of about one per month over several years.

Gary called himself the “King of Print” and devised some of the greatest direct marketing ads and sales letters of his time. Although he was a “print” guy, most of his ideas are translatable for online use and many a successful online marketer owes much of his success to Gary.

After Gary’s death, some friends created a website called the Gary Halbert Letter where they published most of Gary’s newsletters and placed some of their own work their as well.

Names you should recognize, such as Joe Polish, Perry Marshall, John Carlton, Scott Haines and Sam Markowitz.

If you’re in the business of marketing, online or off, you owe it to yourself to check out what Gary had to say. Gary might be gone, but his ideas are timeless.

“Dominate Your Local Market” Comes to Louisville

December 12th, 2010 No comments

"Dominate Your Local Market" Seminar at the Louisville Manufactured Housing ShowA couple of years ago, I created the “Dominate Your Local Market” program for clients of my Online Marketing Consultancy Orange Cat Productions LLC. The program is designed to make use of the latest technologies affordable to small businesses operating in a defined geographical area. The goal is attain the best possible Search Engine ranking and use it as the basis of a strategy to gain more leads than the competition and handle those leads in a way that leads to sales.

The essential parts of the “Dominate Your Local Market” strategy are packaged into what we call the Local Business 1-2-3 step-by-step program. We have been very successful in getting our client’s website ranked on the first page of Google for important keywords.

This year, at the Louisville Manufactured Housing Show, I and MHMSM.com Publisher, Editor and Marketing Director L.A. ‘Tony’ Kovach will be presenting a seminar on the “Dominate Your Local Market” strategy.

So if you plan to be in Louisville on January 12-14, be sure to come by, have a look and what we are doing and get some of your questions answered. We’ll be in Booth #932 for the duration of the show so stop by, say hello and talk some Business Development Strategy.

If you won’t be attending the show, there is a possibility that we may conduct a Webinar on this subject sometime this winter – but the surest way to see it is to come to Louisville.

More information on the Louisville seminar can be found on the “Dominate Your Local Market” page at MHMSM.com.