Archive for October, 2010

The Louisville Manufactured Housing Show is a GO!

October 28th, 2010 2 comments

Kentucky Fair & Exposition Center, Louisville, KYThe 2011 Louisville Manufactured Housing Show has been confirmed for January 13 & 14, 2011 at the Kentucky Fair & Exposition Center in Louisville, KY. This a welcome development for manufacturers, retailers, community owners, suppliers and everyone else connected to the industry.

Not only is the Louisville Manufactured Housing Show to be held at a very convenient time and place, it symbolizes the turn-around that the industry is currently experiencing and that, with the help and support of everyone involved in manufactured housing, has been working for since our inception.

I’d like to express my gratitude to Dennis Hill at ShowWays and the member associations of the Midwest Manufactured Housing Federation (MMHF) – Kentucky Manufactured Housing Institute, Illinois Manufactured Housing Association, Indiana Manufactured Housing Association Michgan Manufactured Housing Association and Ohio Manufactured Housing Association – for making the resurrection of this venerable show possible. Now it’s up to all of us to ensure its success.

The Louisville Manufactured Housing Show was first conducted over fifty years ago and had an unbroken string of success until market conditions forced the cancellation of the 2010 show. We are very happy to see it back and hope that this show is just the beginning of an even longer unbroken run to come. If everyone from exhibitors to attendees make just a small extra effort to make the 2011 show a success, we can help ensure its current and future success.

No matter where you are, please make an effort to attend the 2011 Louisville Manufactured Housing Show and send a clear signal to the markets, the nation and the world that America’s affordable housing choice is back and better than ever.

Watch for more news about the Louisville Manufactured Housing Show as we receive it. Keep an eye on developments on‘s Masthead Blog, News at Noon Podcast and

Land-Lease Community Resident Appreciation Day

October 24th, 2010 No comments

On Saturday, I once again was a member of the Lucky Dog BBQ Team as we held a Resident Appreciation Day at the Arrowhead Ranch MHC in Campbellsville, KY. My friend Brad Simmons, purveyor of the best barbeque in Kentucky was on-site at around 3AM to get things rolling. We served Pulled Pork, Beef Brisket, Smoked Chicken, Polish Sausages, Wicked Beans and Cole Slaw to a crowd of around 50.

Chow line at Arrowhead Ranch Resident Apprciation Day
Chow line at Arrowhead Ranch Resident Apprciation Day.

There was a bounce house for the kids, games for adults and a drawing for prizes ranging from sports equipment to Wal-Mart gift certificates to a brand new bicycle for one winner. Every kid in attendance received a certificate for free ice cream from Baskin-Robbins.

Resident collects drawing prize. The bicycle was the grand prize.
Resident collects drawing prize. The bicycle was the grand prize.

This is the third annual Resident Appreciation Day and they seem to enjoy them more and more. Everybody had a great time Several residents were heard to say “This is one of the reasons I’ll be here until the day I die.”

Big Bertha fed the masses at Arrowhead Ranch Resident Appreciation Day in Campbellsville, KY
The Big Bertha BBQ machine fed the masses at Arrowhead Ranch Resident Appreciation Day in Campbellsville, KY

If you’re not doing this type of promotion in your communities, I have to ask “Why not?” The goodwill and resident loyalty such events engender is well worth the expense. Start planning yours now.

Social Networking ripples can cause much bigger effects for manufactured housing

October 21st, 2010 1 comment

I live in Danville, Kentucky – a town of about 15,000 that has been named “one of America’s Best Small Towns.” As charming as our little town is, every so often a trip to the “big city” is in order. What this has to do with manufactured, or any factory-built housing will become apparent. This past Sunday was my wife’s birthday. We decided to go for dinner at Sutton’s Italian Restaurant in Lexington, KY. Sutton’s is a client of mine (we did their website) and this was their new location. I really like to keep up with what my client’s are doing as having knowledge of their operations helps me do a better job of marketing for them.

We ordered some wine, recommended by owner Gordon Lewis, a locally produced Merlot from Jean Farris Wineries. Notice how the locally-sourced product was the one recommended. It was a very good wine, the best Merlot I have ever had – and I’m NOT a big Merlot fan normally.

So far, so good. It’s the next succession of events that I wanted to point out. We ordered an appetizer. One of our favorites in Italian restaurants is calamari with marinara sauce, so we decided to go for that. Well, the calamari was super! It mixed in was a special treat. Banana peppers (peperoncini) which had been sliced into rings like the calamari and fried along with them. Exceptional.

So I took out my iPhone and photographed our half-finished plate and posted it on Facebook. Within minutes, a friend who didn’t know of the restaurant’s new location asked me where they were.

He’ll be checking out the new location shortly with his entire family. Now, my question is… how much benefit will Sutton’s receive from a picture, a caption and about a minute that it took me to post it to Facebook? Five people will eat there as a direct result. How many more read the post, now know the new location and will find their way there over the next few weeks?

And what’s it worth if they like it, return and tell their friends?

Even if the restaurant has no idea where those customers originated, they benefit from that small bit of social networking. It happens that Sutton’s has a Facebook page of their own, so those reading my post can easily find them on Facebook. And or course, their Facebook page has a link to their website.

So round and round it goes, a small ripple in the pond of information creates a much larger result. Sutton’s pays their employees who then spend the money in the local economy and the additive value of a dollar spent adds to Lexington’s GDP.

More ripples in our various ponds are what will get the economy moving again on a local, national and global basis. It’s not hard. Go make a ripple today, even a small one. It will will multiply as the circle widens.

And don’t forget to post every new thing your business does on your website, your blog, your Facebook page, your LinkedIn status and tweet it on Twitter to boot. Have a new home on your lot or in your community? Install a new home? Performed some community service? Hire a new sales person, customer service rep or installer. Each of those is a small stone causing a small ripple that grows and grows and…

What’s broken in your business?

October 17th, 2010 No comments

Why are so many things broken? In a hilarious talk from the 2006 Gel conference, Seth Godin gives a tour of things poorly designed, the 7 reasons why they are that way, and how to fix them.

Seth Godin is an entrepreneur and blogger who thinks about the marketing of ideas in the digital age. His newest interest: the tribes we lead.

At home or at work, MH professionals need fast, reliable Internet service

October 14th, 2010 No comments

OpenDNS logo Whether you’re at work or at home, if you’ve experienced slow Internet connections and “domain not found” errors or would like to exercise a bit of control over what your children are seeing on the Internet, you should have a look at OpenDNS.

It’s fast, free and easy to use. Takes minutes to set up on your computer or router.

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OpenDNS is the world’s largest and fastest-growing DNS service. With zero downtime ever, the service is trusted today by more than 15 million users around the world in businesses, at schools and in households.

Taking just a few minutes to change your network’s DNS settings will make your Internet overall faster and more reliable, freeing you of DNS-related outages.

Network Security

If you’re not yet using OpenDNS to secure your network and protect against phishing, malware, botnets and DNS vulnerabilities, take it from me – you should.

OpenDNS, chosen by Fortune 100 companies and more than 25,000 schools, provides comprehensive security services, including award-winning Anti-Phishing from PhishTank. In addition, OpenDNS is one of the only DNS services that was never susceptible to the largest and most threatening vulnerability ever discovered. Dan Kaminsky, the researcher credited with finding the flaw, personally recommends using OpenDNS.

In addition to Web and DNS security, OpenDNS provides comprehensive Web content filtering and detailed network stats that let you see what’s happening on your network.

Web content filtering

If you’re not yet using OpenDNS Web content filtering, take it from me – you should.

OpenDNS, chosen by Fortune 100 companies and more than 25,000 schools, provides the most efficient yet powerful Web content filtering available. The cloud-based service takes just minutes to set up and gives you 55 categories of Web content, all of which are constantly updated. On top of Web content filtering, OpenDNS provides anti-phishing and malware site protection.

It will also make your network faster and more reliable, and give you tools to easily see which Web sites are most visited on your network. If you see problem Web sites in your network stats, you can easily block them.

Parental Controls

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OpenDNS will also make your network faster and more reliable, and give you tools to easily see which Web sites are most visited on your network. If you see problem Web sites in your network stats, you can easily block them.

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