Archive for July, 2010

Are your employees surfing at work? Make it count!

July 28th, 2010 1 comment

Take a look at the computer generated leads reports below. We’re going to make a few important points for you to consider.

These come from an actual client of our operation. 2 separate MHC properties, used with permission.

Leads by Hour Graph 1

Leads by Hour Graph 2

First, note that there are a large volume of leads coming in. This is from a combination of sources that come via phone and email, and don’t include walk-in traffic, which would be in addition to the above results. It should also be noted that both of these are ‘all ages’ communities, not the 55+ type of property.

So the first take away is this: if you are not getting this volume of leads at your retail center or community, please give us a call. We can make this happen for your operation too.

The next take away is this. Notice the hours when these lead are coming in:
       • There is lead activity 24 hours a day, literally 365 days a year.
       • The majority of leads come in during working hours!

This is the point we want to dwell on for a moment. Like it or not, one of the issues that the Internet Age has compounded for employers and companies – like your’s – is that people are doing more things that aren’t work related during work hours. Some of these calls, messages and web surfing may be taking place during coffee breaks or lunch time. But this type of personal business is also conducted during work hours.

We bring this to your attention because of this simple point. What do you want your staff members doing with the time they are surfing the web?

We’re going to suggest that your company can gain by instructing your people to spend some time DAILY on! Why? Because the more they learn about the Industry, the more they read positive, solution oriented thinking by Industry pros and experts who grace our pages, the better off YOU and YOUR Company will be!

Set a good example. Read the news and views here yourself. Ask your team to do the same.

You will be amazed at what will happen in time with the effectiveness of your team.

There’s a commonly held myth that knowledge is power. But knowledge is just knowledge. Imagine if Albert Einstein had discovered relativity but had just whispered to himself “that’s really cool” and died with out ever applying it. The world would certainly be poorer for that unused knowledge.

Knowledge only gains power when it is properly applied. Put the power of properly applied knowledge learned from our writers to work for your team! Make required reading for yourself and others in your company. No cost training, inspiration and resources. You just can’t beat it.

Carpe diem! Join the Manufactured Housing Revolution!

Manufactured Housing Personalities Light Up Google Results

July 19th, 2010 1 comment

It’s been just days since the conclusion of the MHI Summer Meetings in Washington DC and already the Google Search Engine Results Pages (SERPs) are being lit up with reports from taking top positions.

As a result of Teresa Payne‘s “Manufactured Housing Rocks!” exhortation at the MHI event being reported in the Masthead Blog, by MHMSM Editor L.A. ‘Tony’ Kovach, a Google search for “Teresa Payne Manufactured Housing”, the MH Program Associate Deputy Assistant Secretary at HUD holds the #1 and #1b positions. Can’t get much better than that for a first appearance in

Teresa Payne (HUD) Manufactured Housing Google SERP

But the ball has just begun rolling. A search for Elizabeth Cocke using the term “Elizabeth Cocke Manufactured Housing” also yields a #2 result. This article is also Liz’s first mention in the pages of

Elizabeth Cocke (HUD) Google SERP

George F. Allen is one of the best known and most respected names in Manufactured Housing. George has been mentioned in this ezine before and wrote a two-part article for the July issue of George’s appearance in the post Amazingly Allen, The IMHA and the Chairman’s Reception ranks #1 for the search term “George F. Allen Manufactured Housing” and the report on a previous SERP appearance associated with ranks #1b.

George F. Allen Google SERP

In addition, Greg O’Berry, the COO and President of HometownAmerica, mentioned in the same blog post as Teresa Payne and Liz Cocke, drew a #2 SERP position for that appearance. Greg also wrote a guest post for’s INdustry Voices blogGSE’s Duty To Serve – and that post earned Greg the #2 spot in a Google search for “Greg O’Berry Manufactured Housing.”

Greg O'Berry Google SERP position

It’s becoming readily apparent that having your name appear on, whether as a writer, a guest blogger at INdustry Voices or giving an interview will increase your online visibility in the world of factory built housing.

Have a Press Release, Job Listing or Ad that you want to get noticed? would be the place. Can you write article or a guest post for INdustry Voices? Have vacant homes or lots? Homes sitting on your sales lot? is proving to be the absolute BEST place for your company to get the results it wants and needs.

Preparing for the Online Marketing REVOLUTION

July 17th, 2010 No comments

The Manufactured Housing REVOLUTION! book coverYou’ve attended the meetings. You’ve got your copy of The Manufactured Housing Revolution book. You’ve read Bob Stovall’s Online Marketing 1-2-3, Part 1 – the Website and Maria Cucchiara’s Six Reasons to Update Your Current MH Website in this month’s

May 2010’s sales figures from MHI show a 16.9% gain on the previous May. Momentum is starting to build. Now is the time to make your commitment to making more sales this month, and the next and the next…

No one else can do it for you.

We believe that Manufactured Housing has a very bright future. Market conditions are coming to favor the industry. See Ken Rishel‘s Why Does Globalization Favor Manufactured Housing? in the July issue of for more on that.

Read the two articles mentioned previously… again, if you’ve read them already. Internalize what is being said. Then, take action! Without action, even the grandest plans will come to nought.

It’s said that “nothing happens until a sale is made.” The sale is the root – the production, delivery, installation, usage and service are the fruits.

Here at, we have been planting seeds for nine months. In that short period of time, our website, podcasts, blogs and special reports have drawn huge numbers of readers from the industry in the U.S. and around the world.

We score extremely well in Search Engine Results Pages (SERPs) for keywords relevant to our industry.

Google Search Engine Results Page (SERP)
Page one positions 2, 2b and 5 held by us for keyword “manufactured housing online marketing.

Retailers and communities note: we can do the same for you.

We can build – or re-build – your website. We can add on a blog (ask us why this can be vital). We can run your email list for you. We can handle your social networking. We can create a comprehensive eMarketing program to boost your Search Engine ranking in your local market.

Now is the time to get started.

The Manufactured Housing REVOLUTION.

Make it your’s – make it now!

Join the Revolution - Click Here!

Did you know? Labor globalization and your business

July 14th, 2010 No comments

Did you know ? Human Capital Edition – 2009. How technology influences and is influenced by Human Capital Management. Music by Steve Skinner – Punch it up.

Make an enquiry at for a Facts Sheet.

Getting Them in the Door

July 7th, 2010 No comments

I was scanning the news feeds at and came across this article from a local newspaper in western New York about one way a manufactured home retailer has used to get potential customers to come into their facility and give them valuable marketing information.

OK, it’s nothing new, but how many of you are actually using something like this? And the extra publicity of having the local newspaper announce the winner increases the exposure.

Owl Homes of Fredonia announces June winner

Dominic Bellanti, President of Owl Homes of Fredonia, has announced June’s winner of a $100 gas card. The winner is Erik Kraft.

There is no purchase necessary to be entered to win. Just stop in, fill out and complete a guest registration form and be entered to win monthly prizes and the year-end grand prize.

Owl Homes of Fredonia is Western New York’s leading dealer of modular and manufactured homes. Owl has a product history over the past 45 years of providing affordable housing to residents throughout Chautauqua, Cattaraugus, Erie and surrounding counties.

Please stop by and view the 12 fully furnished model homes that Owl Homes of Fredonia has on its sales lot. They are open Monday-Saturday, and other hours by appointment.

Call for hours today. Stop by 3752 E. Main St, Fredonia or call 673-1366 or visit

Source: Dunkirk (NY) Observer

This is another example of how to obtain more info from walk-ins . It can also be used as the lure to get more personal information from prospects who have already given you minimal information (name and email address) on your website.

Send out an email to your list (you have a list, don’t you?) with an offer similar the one Owl Home uses. Get them to stop in and fill out an entry form that captures more information you can use in your marketing efforts.

Or take it one step further and have them fill out a more detailed form online. More will participate if the requirement that they stop in is eliminated, but you’ll also lose the chance to strike up a personal dialog.

Used in combination (smaller prize for online and larger one of those that come in), this could be a very powerful means of getting more leads.

An as with all good ideas, this one is simple, but you’ve actually got to do it to get results.