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Posts Tagged ‘marketing’

The Power of Boat-Burning

December 16th, 2015 No comments

Years before I saw the video of Tony Robbins and Oprah Winfrey below…

For those not familiar with YouTube Videos, we have nothing to do with the commercial
that starts this potent 90 second video.

…I’d already known the historic power of commitment, symbolized by the words, “burn the boats.”

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Victory Loves Commitment in Latin, image credit, calledconvictedconverted.

Those who move a proverbial mountain are always the committed! They make real decisions, a true commitment.  By definition, the committed give their all in the effort. By contrast, the half-hearted, toe-in-the-water measures are not how you move a mountain. For those folks who like the toe-in-the water method, sorry, but that’s the just proven by daily life. A quick example.

In professional football, the team drills, prepares and practices. They watch game film (video). They learn what each player is supposed to do, PLUS they learn what their opposition does. Then they draw up a plan to win. Then, they execute that plan. To be successful, the winners give it everything they’ve got.

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As every solider knows, real battle is life and death. Victory Loves Preperation…and commitment. Image credit, Tumblr.

Try to think of any time in any sport that wins with half-hearted efforts. You can’t. That’s just not how life works.

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Victory is achieved by Preperation, effort, courage…and Commitment. Image credit, My Life in the UK.

What we learn from athletics and team sports is a good lesson for professional life in MH is too. Toe-in-the-water gives you that same kind of result. By contrast, when Go-for-the-Gold, give it a burn the boats effort, and you’ll be pleasantly surprised how often you will succeed.

Norman the Conqueror earned that name by taking England, the first time that had been done in centuries. When he crossed the English Channel in 1066, he ordered that they burn-the-boats that brought his soldiers across the channel. That made it win or lose. Nothing in between.

Norman the Conqueror then addressed his men. He told them, in effect, We are all in. We burned the boats. It is complete victory, or total defeat. Win or die.’ They won.

Fortunately in business, ‘all in’ doesn’t have to mean you risk it all! But it does mean, that once you have a sound plan, you don’t do it half-hearted. No-toe-in-the-waters. You go all out until you win.  Hit a road bump?  Adjust, go over, under, around or through it.  You do what it takes to win.

We see that principle at work with our clients. We’ve seen that principle work with MHProNews and MHLivingNews. We saw that principle work for the Louisville Show’s post-2010 comeback.

I had someone very well connected to the Louisville MH Show tell me a few days ago how terrible the show was in 2009. He recounted how it had been running down hill for years. No surprise that in 2010, near the depth of the great recession and how it hit MH so hard, that the industry’s members bailed, and would cancel the show. Bringing it back was no small feat. It took the works of hundreds of committed pros, we at MHProNews are pleased to have played an important role in that effort.

Who says? How about the Louisville show chairman, see his words – scroll past the video to the text in blue that he shared for publication – on the webpage linked here.

Lesson? Want to win? Set a good plan. Line up the resources and talents needed to make it happen. Keep in mind that talent can be rented, it can be contracted.

Then, go all in. Victory Loves Preparation. Victory Loves Commitment. Want to win? Burn the boats. Then watch as amazing things happen.##

LATonyKovach-LouisvilleShow-2015-mhpronews-com-275x156-11

L. A. ‘Tony’ Kovach is one of the most popular speaker-presenters in MH. He routinely has standing -room-only crowds. He will be presenting at the Tunica Manufactured Housing Show in March, for more details, click here.

By L. A. ‘Tony’ Kovach.

Feeling vs. Thinking

March 14th, 2014 No comments

We humans are beings who both feel and think. While thinking is respected in many circles, emotions are what entertainers, marketing, sales professionals, politicos, the media and so many others often target.

We have both emotion and reason, because we should use both.

Successful professionals learn to manage both emotions and sound reason.

Here are some thoughts on the subject.

"When dealing with people, remember you are not dealing with creatures of logic, but with creatures of emotion, creatures bristling with prejudice and motivated by pride and vanity."

– Dale Carnagie

 

"Against logic there is no armor like ignorance."

– Laurence J. Peter

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"We especially need imagination in science. It is not all mathematics, nor all logic, but it is somewhat beauty and poetry."

– Maria Montessori

 

"I use emotion for the many and reserve reason for the few."

– Adolf Hitler

 

"Sometimes in life one experiences an emotion which is so strong that it is difficult to think, or to reason."

– Eric Cantona

 

 

It isn't what we don't know that gives us trouble, it's what we know that ain't so."

– Will Rogers

 

 

"Emotions have taught mankind to reason."

– Luc de Clapiers

(Image Credit:WikiCommons, MHProNews.com)

##

Submitted by
L. A. "Tony" Kovach

Determination! 

December 8th, 2013 No comments

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All too often, we've all seen those who gave up too easily. Maybe we have done so ourselves. These two Vince Lombardi quotes reminds us to set high goals, and to then have the determination to go for the grand prize of success.

"Winners never quit and quitters never win." 

Vince Lombardi

"Perfection is not attainable, but if we chase perfection we can catch excellence."

Vince Lombardi 

See you in Louisville at Booth #115!

Poster and post by
L. A. 'Tony' Kovach
www.MHLivingNews.com | www.MHProNews.com |
Websites, Contract Marketing & Sales Training, Consulting, Speaking: 
www.MHC-MD.com | www.LATonyKovach.com | Office 863-213-4090 |
Connect with me on LinkedIN!

http://www.linkedin.com/in/latonykovach  

Another Key to Success

October 13th, 2013 No comments

If you walked into a restaurant and the server didn't know the menu well, you'd be concerned or miffed.  If even a good restaurant you liked looked the same now as it did twenty years ago and served nothing new or different, you might be looking for another restaurant.

Study your product and service routinely.  See how it can be improved.  Check out this related article in Manufactured Home Living News, Professionalism, the KYPs and Manufactured Housing.##

It’s NOT what Happens to You…

September 22nd, 2013 No comments

it's not what happens to you posted on mhpronews-com

…but what you do after what happens that makes the difference.

Character is revealed by what you do when no one else is looking.

Anyone can be happy or cheery when things are easy. Character is revealed by what you do when things are not going right. ##

Post Submitted by
L. A. "Tony" Kovach

What is Selling?

August 24th, 2013 No comments

On the Cutting Edge Blog, we have a post with this same title.  Ben Kench gives his take, what is yours?

To see the Cutting Edge of Manufactured Housing Marketing and Sales topic, what is selling, please click here.

Are you in the winning or losing habit?

April 24th, 2013 No comments

Poster by L. A. 'Tony' Kovach, All Rights Reserved by Lifestyle Factory Homes, LLC

 

http://www.mhpronews.com/home/featured-articles/april-2013/117-marketing/5237-giving-good-phone

 

Poster by L. A. 'Tony' Kovach
All Rights Reserved by Lifestyle Factory Homes, LLC

 

 

 

 

 

Mightier than the Sword

March 13th, 2013 No comments

 

Photo credit Wikimedia Commons
Poster Credit, L.A. 'Tony' Kovach
(c) 2013, All Rights Reserved.

Taking the First Step

March 10th, 2013 No comments

Photo credit Wikimedia Commons

Poster Credit, L.A. 'Tony' Kovach

(c) 2013, All Rights Reserved.

Lessons from Bags of candy for Manufactured Housing

July 7th, 2010 2 comments

The following is based on a true story.  The study this account describes was done back in the days of overcrowded classrooms.  It describes elementary school age youth, and I was a kid myself when I heard this report. That means it was done “a long, long time ago in a galaxy far, far away…”. Here is the story followed by it’s life lesson for manufactured housing professionals.

A classroom of some forty children was given a bag full of candy.  They couldn’t open the candy up until the teacher and the study leader gave them the okay.  With great anticipation, back in the day when a bag full of candy was not so common  and thus quite a treat, the children awaited their instructions.

‘Class, we are going to make each of you a deal.  You have sitting on your desk a bag full of candy.  You can have that candy today if you wish.  Or, if you agree to skip the candy today, and wait until tomorrow at this same time, we will give you two bags full of candy instead of the one sitting in front of you.’ The students were asked if they understood the instructions and the offer.  One bag today, right now, or a second bag full if they waited until tomorrow.

What did they do?

Two of the forty some children went for the one day delay to get the second bag of candy.  Two out of forty, or roughly 5% of the class.  The others went for less, happy to accept what was in front of them rather than get double the result.  Now to a child, tomorrow may seem like a long time off.  But how often do we adults do similarly?

The biggest human temptation is to settle for too little.

~ Thomas Merton

A professional friend of mine reminded me this past weekend about a Ross Perot vintage bit of wisdom.  It went something like this, ‘Too many corporations are thinking ten minutes to ten days ahead, instead of planning ten years ahead.’

Back in 1998 manufactured housing sales reached over 372,000 shipments nationally.  In some parts of the country, manufactured housing sales reached 1/3 of all new housing starts.  Things had never been better in decades for the Industry.  Too many businesses took the ten minutes to ten days ahead approach.  Too many failed to look ahead at the consequences of ‘burning a lender’ in one form or another, too many lenders (knowing what was going on) turned a blind eye to common sense, and too many customers were given less than stellar treatment.  We could have owned the future of housing then.  But instead of planning ten years ahead and doubling the manufactured housing business again, too many took the bag of candy sitting in front of them…

Are you ready to double your business?  Get involved in the various calls to action by MHI and MHARR reported on the Industry Voices Guest Blog.  Invest in yourself, your firm’s image, marketing and people daily.  Do what is right today, and every day.  Don’t give yourself an excuse, or wait for someone else to do it for you.  Then you’ll end up having two bags of candy on your desk tomorrow. # #

L. A. ‘Tony’ Kovach

Manufactured Home Marketing Sales Management

(Outsourcing, Consulting, Coaching & Publishing)

tony@mhmsm.com – 847-730-3692, cell 832-689-1729