Posts Tagged ‘L. A. ‘Tony’ Kovach’

Career Captain and Deadlines

October 19th, 2015 No comments

Every man is captain of his career and there must be cooperation all around if he is to get what he wants out of life.”  – Walt Disney

Everyone needs deadlines. If we didn’t have deadlines, we’d stagnate.”  – Walt Disney


What can we add to the immortal words of creative legend and entrepreneur, Walt Disney? 

Learn, Earn, Return.” – Jim Clayton.


There is a hunger in MH for knowledge, understanding and growth.

The top image on the photos at the left is a stock photo, but the one below it, an actual SRO (Standing Room Only) photo from one of those educational events we’ve been privileged to be a part of in MH.

For the hundred or so people packed in that room, there are some 40 to 50+ times that number daily who comes to

They come looking for MH Industry News, Tips and Views Pros Can Use ©. Nothing else in MH trade news comes close.

 We All Need Inspiration!

people often say that motivation doesnt last well neither does bathing, which is why we recommend it daily - zig ziglar-posted-cuttingedgeblog-mhpronews-com

At the fine recent FL MHA meeting, they had an inspirational speaker to start their day. That’s part of a fine professional educational plan!  

Zig Ziglar is right, we need motivation daily, and that’s one reason why we have inspirational articles, this INspiration blog, the Words of Wisdom blog, etc..

As our friend, colleague and supporter, John Bostick at Sunshine Homes says, “Easy doesn’t pay well.” It isn’t the McDonald’s ‘easy’ that pays. Most of those who wanted ‘easy’ left MH years ago. The forward thinkers and doers, they are the fuel our industry needs to progress.  MH may not be as ‘easy’ today as in the go-go 90s, but there are some who are more profitable today than they were then.  They are routinely those who invest in their careers and businesses, including training and motivation.

Many thanks to each of you for your respective role in the growing world of MH. Together, we advance. Tally-ho!



Photos by Mark Simon, from recent NY Housing Association meeting.  Tony will be presenting again at the 2016 Tunica Manufactured Housing Show, among other upcoming events.

By L. A. ‘Tony’ Kovach. |

Business and Public Marketing & Ads: B2B B2C

Websites, Contract Marketing & Sales Training, Consulting, Speaking: | Office 863-213-4090 |

Connect on LinkedIN: 


Whether you think you can or whether you think you can’t, you’re right. – Henry Ford

Sam Gerrans – Is America on the brink of a meltdown?

October 18th, 2015 No comments

Writer Sam Gerrans argues that America is like a truck being loaded up with Semtex, a highly stable plastic explosive that will explode only if you have the right detonator. 


Sam Gerrans, photo credit, Twitter.

1) Gerrans points to the very small part of the population that is involved in agriculture; so if the food chain is disrupted, the store shelves go bare in just a few days.

2) Not unlike MHC leader Sam Zell (see Our Way of Life is Very Much Threatened), Gerrans sees fiat paper money (vs. a gold and silver backed standard) and potential loss of being the world reserve currency as a threat to the U.S.. Gerrans thinks many of our American wars in recent decades are about oil. The world and the people of the U.S., he says, are tired of it.  

While that view could be disputed or modified, what is certain is that a loss of imported oil to the U.S. Economy would indeed trigger a series of ‘economic explosions’ in our nation and abroad. Not Gerrans, but others believe that such might be Vladimir Putin’s end goal in Russia filling the vacuum of the U.S. withdraw from the Middle East.  What if Russia and Iran controlled the flow of oil out of the Persian Gulf and the Middle East? What if Russia choked that oil off from the U.S. and other western nations?

3) A growing use of mind-altering drugs also creates social risk, Gerrans states. Withdrawal from drugs which have lead to lone wolf attacks on unarmed citizens are cited.  What if a disruption in the drug supply chain hit the U.S.?  Would we see rapidly escalating violence as a result?

4) A loss of traditional more values.  The poverty of the Great Depression in the 1930s did not lead to a huge surge in crime, Gerrans says: “People were brought up with a conception of morals and right and wrong. Frugality and prudence were prized virtues. Communities were generally fairly cohesive.”  Not so today, he says, when: “Relative to then, society today is undisciplined, unrealistic and selfish.”  

Gerrans points to violence and death in stores on Black Friday to get a discounted item as just one sign of that moral breakdown in America.  

Not Gerrans…

Gerrans doesn’t say it, but others do. While the U.S. and North America could be energy independent, we are still not there.  We are dependent on OPEC’s oil today, and this is but one of many reasons why true energy independence ought to be a U.S. and North American priority.

Gerrans doesn’t say it, but others do: “Know God, Know Peace.  No God? No Peace.”  Others point to the fact that when God and traditional moral values are marginalized in society, that historically the ‘god of big government‘ begins to loom ever larger.

Make no mistake, I’m not arguing for all that Gerrans says or believes. But his topic and those 4 points cited above are worthy of serious discussion.

It isn’t religion, as some claim, that causes most wars. It is often the lack of faith-based behavior that fuels the Hitlers, Stalins, Pol Pots and Mao Tse Tungs of modern history.  “Democide,” or Death By Government, says University of Hawaii professor emeritus R.J. Rummel, documents wars and mass murder of a population’s own people caused by the godless – those acts dwarfs the deaths caused by religious disputes.

The MH Industry’s members ought to hold themselves to high ethical standards, and must be engaged in the deeply problematic challenges of our time.  Indeed, many in MH are.  


We can’t fix the world solo, but that is no excuse not to fix that which we are able to be engaged in.  

The optimist doesn’t curse the down pour, or look at the rain and deny it exists.  The wise optimist looks at the rain, grabs the umbrella and is thankful for the harvest that a tended crop yields following the rains.

America can get through this time, but we must be willing to go below mere surface issues, PC talk and bumper sticker slogans to arrive at solutions that will benefit our society and thus we as professionals. ## 


Photos by Mark Simon, from recent NY Housing Association meeting.

L. A. ‘Tony’ Kovach | |

Websites, Contract Marketing & Sales Training, Consulting, Speaking: | | Office 863-213-4090 |

Connect on LinkedIN:
“Whether you think you can or whether you think you can’t, you’re right.” - Henry Ford


Are you in the winning or losing habit?

April 24th, 2013 No comments

Poster by L. A. 'Tony' Kovach, All Rights Reserved by Lifestyle Factory Homes, LLC


Poster by L. A. 'Tony' Kovach
All Rights Reserved by Lifestyle Factory Homes, LLC






Turning dirt into Pearls

September 21st, 2011 No comments

Whether you are a pauper, a President or the people in between, we all have irritants in our lives. Those irritations may be circumstances, difficulties with a person(s), or some pain. It can be almost anything that bothers us.


Pearls in an oyster half-shell

My friend and Industry colleague, Dennis Hill, reminded me a couple of weeks ago how oysters form a pearl around a speck of dust or dirt. The oyster’s body ‘coats’ the dirt-speck with a chemical as a protectant against the irritation that the dirt causes the oyster. This process of protection against irritation over time is what yields the pearl.


Rare Black Pearl. Photo credits Wikimedia Commons


What or who irritates you?

What keeps you up at night?

How can you take a negative piece of dirt and turn it into a magnificent pearl? ##

post submitted by
L. A. ‘Tony’ Kovach

Lessons of Hate and Love applied for Manufactured Housing Growth

July 30th, 2011 No comments

Have you ever known a former smoker? Ever notice that the one who once ‘loved’ smoking, may now hate it passionately?

A similar dynamic can happen in relationships, business, religion and politics. The one who was once strongly in favor of this or that belief, if they ‘leave’ or separate from that fold, may now become its most bitter opponent. The one who loved someone strongly, may suddenly hate that person with a passion, if the relationship comes to an unhappy end.

NoSmoking It causes extiction - jurassic forest courtsey of brit Flickr CreativeCommons osted on and

No Smoking it causes extiction - courtsey of brit Flickr CreativeCommons

At this point, we are merely observing. The above is not praise or blame, merely the recognition of a fact we have all seen, or experienced ourselves.

Now let’s apply this to manufactured housing growth.

There are those out there in the public who vilify what they do not know, or do not understand. Our job is to get them ‘to see the light.’ Because those who once ‘opposed’ manufactured housing, if we win them over, can become our greatest ally!

No one person will accomplish this, we all must take a part in one way or another.

To learn more about a practical process that we can use to change those who are indifferent to our industry or those who oppose us into our strongest allies, please see the latest Cutting Edge in Marketing and Sales Blog.


Hate can Yield to Love. Photo courtesy of Carl Puentes, Flickr Creative Commons

We can make misunderstanding, old myths and even hate yield to love.

We have a great product, in manufactured and modular homes! Community living can be a very fine way of life for millions. One person at a time, we can win millions over. Let’s just take the daily steps to do it. # #


Blog post submitted

by L. A.  Tony Kovach
Connect with me on LinkedIn

Pride and the Rose Less Traveled

July 25th, 2011 No comments

To oversimplify, one can speak of two types of pride.  Healthy pride and unhealthy pride.

An example of healthy pride is to feel good about one’s work and accomplishments.  An example of unhealthy pride may seem similar at first: to feel good about one’s work, accomplishments and self, but to do so to the point that one looks down upon others.

The antidote to the second sort of pride is humility.

Roses and fountain - Chicago Botanic Gardens

Roses and fountain - Chicago Botanic Gardens

Humility comes from the word humus, of the earth.  When one realizes that we are ‘of the earth,’ made of the same chemicals found in the natural world around us, this can bring us back to reality.

One may realize that none of us is an island.   None of us is a truly “self made” man or woman, we all have had – and still have – need of others.  From parents and family, to friends and colleagues, we need others to become our best.

Rich soil – dirt – humus – this is where nature properly cultivated can flower.
Humility is not to think of oneself as dirt. True humility is nothing more or less than a recognition of the objective truth.

So there is a healthy balance needed between self respect and respect for others.

In younger days (not that I’m old, mind you! ; -) it is easy to recall how one once thought that one ‘knew it all.’

Then slowly, over time, the reality of the importance of others comes into play.


In strolling through the glory of the Chicago Botanic Garden’s this evening with my wife and son, it was easy to get carried away in the beauty of the place.  To see the wonder of nature.  To realize that nature’s wonder has been cultivated by people in a fashion that makes the natural, super natural!

Team work is a little like cultivating nature.

Establishing team work is to take what is already good in others.  To be open to and receptive oneself, to be willing to share in a fashion that allows another to flower.  This type of process makes the good ever more beautiful.

Such a process makes what is good even better.

Team work can be misunderstood, just as pride and humility can be misunderstood.  Not everyone ‘gets it.’  But once a team comes together, works and stays together, the results can be amazing, truly humbling, and beautiful to behold.

The Rose Less Traveled

The Rose Less Traveled

Two roads diverged in a wood, and I —
I took the one less traveled by,
And that has made all the difference.
Robert Frost

# #

Post written by

L. A. “Tony” Kovach





Finger Pointing 2011

January 2nd, 2011 3 comments

There is an old canard that goes like this: 

When you point your finger at someone else, 
you have three fingers pointing back at you.

In our Industry the blame game is often lurking under the surface.  So-and-so or such-and-such has failed us.  Why hasn’t so-and-so made this or that happen?  Why doesn’t somebody do something?

“I always wondered why somebody didn’t do something about that.
Then I realized I was somebody.”

- Lily Tomlin

This year, let this be our challenge!  When we are tempted to point fingers, or blame or tear down someone’s efforts, stop. First, ask yourself – and that person – why are you doing or saying that?  It is common sense and civility to say you should not blame or criticize, certainly not until you are sure you understand them and their action.  Give the other person the same benefit of the doubt you want them to give you.  

“Seek first to understand, and then to be understood.”
- Stephen Covey

2011 should be a year for dialogue on ways to advance the Industry’s cause.  We don’t have to share the same politics, have the same beliefs or even be in the same segment of the Industry to work with each other.

Share your ideas and perspective.  You can do that here through:

Your being published here at in one or more of the above ways gives you access to potentially tens of thousands of your industry peers.  Let YOUR ideas be heard.

Friends and colleagues can and should be able to disagree using reason and good manners.  If I am going bald (not yet anyways) or have gained weight (guilty, as charged), that is what it is.  Saying something that is true is not an offense, when done with tact and respect.

Let’s engage on issues!  Agree or disagree and say WHY.  Don’t be shy.  The ideal behind the First Amendment was for ideas to be freely discussed in the marketplace of public conversation. Let the best ideas show themselves.  Let them be tested.  Then, let us advance those ideas that make the most sense.

If after careful thought, you decry what someone else in the Industry is saying or doing to advance our businesses, then give your alternative plans!  Anyone can tear down; it takes very little skill to demolish something. By contrast, it takes wisdom and skill to build something good.

Many no longer have the luxury of merely griping or crying into their beer. The time for thoughtful action is upon us.  Let’s close by repeating this quote:

“I always wondered why somebody didn’t do something about that.
Then I realized I was somebody.”

- Lily Tomlin

# #

What does it take to Change?

August 25th, 2010 No comments

Two maxims set the stage for this topic of change:

  • “If it is not broken, don’t fix it.”
  • “To keep doing the same thing in the same way and expect a different result is the very definition of insanity.”

We read and hear about change all the time. In the manufactured housing industry we are told or personally express the need to change and adapt. But what does it mean to change, and what does it take to change and effect change personally, organizationally or in an industry?

First of all, change is constant. We measure time by measuring change:

  • the change of the position of the earth in relation to the sun for the seasons,
  • the earth’s rotation in 24 hours to measure hours and minutes,
  • we grow older minute by minute, day by day…
  • so change is something that simply is constant. Only those in denial, the irrational or the simpleton don’t accept or understand change.

But effecting change, adapting to change, that is a different question! What is that process for change? When should we make changes?

The two quotes at the top point the answer in very clear and direct terms. If what you are doing works, don’t change it. But make sure that it truly is working, you have to be objective. You can’t make excuses. So are you doing better than 1 year, 2 years, 3 years ago? If not, then you need to consider and implement some positive change! If all is well and growing already, then perhaps you should stay your course or consider only those changes that would further enhance your performance.

Let’s presume that all is NOT well. If you business is suffering from ups and downs, and more downs lately than ups, there is a need to change. Period.

The process for change is as simple as acceptance. Be open to the change, and then take the first step…

The moment we accept and are open to a change, we can begin the process of adapting and growing with it.

  • The change may be as simple as how we comb or brush our hair (if we have any…),
  • to how we see our role in our household, work place, industry and society.
  • change may be how we deal with Industry image issues,
  • how we face financing challenges,
  • how we work with public officials or
  • how we relate our co-workers, customers, suppliers or to others.

For some, change comes when a two by four strikes us on the side of the head. Meaning, change comes during a crisis. In fact; for people and organizations, this is often how change occurs, when it is forced upon us.

What causes you pain? What makes you irritable during the day or sleepless at night?

For those who are wise, change comes as a result of analysis, planning and implementation. Change should ideally be a thoughtful process.

Check these articles out. Be open to change, think them through, be ready to do something new when new is needed.

Hire a pro if you need to, read a book or article to ‘do it yourself’ if you can. But do what it takes, don’t become a statistic that wouldn’t change and failed as a result.

Don’t say ‘no’ to some change because it is different, or because ‘you have always done it this other way.’ As an industry and for many companies in it, it is OBVIOUS that change is needed.

If that ‘tried and true’ way is producing a great result for you and your company fine. But the truth is we fall into patterns and habits. We get stuck in our ruts, which Zig Ziglar defined a rut years ago as an ‘open ended grave.’

If what you once did no longer serves the purpose – it no longer moves you ahead – then think: what change do we need to make?

Then reach out to the resources that will help you make that change effectively. You can start with the resources found by the hundreds right here at, you can turn to your state or national association, turn to a colleague or to a trusted friend.

Be open to change. The future, your future, starts one moment from now. When it is time to change? The sooner you begin, the faster you will get to where you need and want to go. # #

L. A. ‘Tony’ Kovach

Publisher, MH Marketing, author and the Masthead blogger at
Manufactured Home Marketing Sales Management online industry trade journal at: or

Inspirational and Thought Provoking Quotations for Friday

May 21st, 2010 No comments

“To accomplish great things we must not only act, but also dream; not only plan, but also believe.” ~Anatole France

“Blindness in a leader is an unpardonable sin.” ~ J. Nehru

“Our emotions are powerful motivators, and more than almost anything else in our lives they will drive our behavior. Sometimes our greatest challenge is to get inside our own heads to understand what makes us tick. Why do we feel and behave the way we do?” ~Mac Anderson

“Conceive it. Plan it. Act it. Believe it. Live it. Achieve it.” ~ Tony Kovach

Sales and Motivation Quotes

May 5th, 2010 1 comment

I was looking at a series of motivational quotations and came across these:

”If you are not taking care of your customer, your competitor will.”

“A man must be big enough to admit his mistakes, smart enough to profit from them, and strong enough to correct them.” – J. Maxwell

“Don’t’ just stand there, MAKE IT HAPPEN.” - Lee Iacocca

“The customer may be wrong but they are still the customer.” – Dave Phillips

“Keep going, keep learning, keep working & keep getting better! Everyday, every effort gets you closer.” - Marston

Please post your favorite inspirational quotation below. Let’s get some new inspiration started!